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In this growing age of technology, almost every business is facing tough competition. And hiring the right website development consultants can be a daunting task. 

According to a rough estimate, nearly 380 new websites are launched every minute, which is a big number.

So, you are competing with websites that do not just match your niche but also many other local and international businesses that rank highly in Google. 

It has therefore become essential for businesses to have their online presence to help combat increasing competition.

Websites not only help businesses mark their presence but also help them to grow with the help of an outstanding platform that captures the attention of users.

Having a quality website for your business is probably the first step in marketing your brand.

Imagine having potential customers visiting your website but being put off simply because your website is not attractive enough or it doesn’t have the required functionality to convert them into buyers. 

You website’s homepage or landing page is the first point of contact with your customers and therefore it should be properly planned and designed.

Designing a website is not a process that gets done within a day or two.

It’s a process that involves unlimited revisions and evolving design elements to cater to a client’s requirements and to compete with similar websites already published on the internet. 

Making a website is not about only pretty graphics; rather it is much more than that. A good website is one that caters to the interests and needs of customers and provides them with the best online experience.

If the website is only focused on good graphics then it is most likely that the customers will navigate to some other website that can better serve the purpose.

And not to mention the customer might never come back again to visit your page. 

It is therefore very important to have a website that is capable of converting its visitors into customers.

We will shortly tell you how we provide the best website development consultant services and why you should hire us to have the best possible website for your business.

But first, let us tell you what website development consultant services are and what services do they provide.

**Read our article on how to hire the best web design freelancers for a more in-depth look. 

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When it comes to web design, the first impression is your last impression. Make sure your website represents your brand in a way that makes customers feel included and considered.

Phil W.

CEO, Founder

Benefits of Having A Good Website

Websites are immensely important for the success of any business regardless of their industry, size, or for that matter line of profession.

Websites can help businesses in a number of ways that include; 

As we say “the first impression is the last impression”, it is very important to have a website that will create the best first impression on its visitors necessary to convert them into customers.

It is a normal practice that people search on the internet about different businesses and they are navigated to the sites of various brands or companies existing in the market.

If you have an effective website that has the ability to create a first impression then you are most likely to achieve more customers.

As we are living in the era of technology, online presence is mandatory for any business that wants to target a maximum number of audiences which cannot be achieved otherwise with the help of retails stores or offices.

Therefore having an online presence means more customers which leads to more revenue. 

A Website is great for branding.

Brand image plays an important part for the success of any business.

With the help of an effective website, you can promote the image of your business, resulting in a competitive advantage in the industry.

From choosing the right theme for your website to being consistent with the design and selecting the right colors, there are many steps involved in this process. 

Websites can be thought of as promoting tools that help in effective marketing of products and services. Your customers will always be up to date with the latest news and promotion necessary for the growth of your business.

You can create new pages and blog posts to grow your business effectively if you have a website.

These pages also help your website to rank high in search engines especially if they are optimized for certain keywords. 

With the help of an effective and professional website you can always seize the opportunity of selling your products and services at the best rates that will increase your revenue.

People nowadays look for credible sources to spend their money online.

If your website is not secure or not easy to navigate, it will not be very useful for the potential customers. 

Now that you are aware of the importance of having a great website, let’s find out how you can actually go about designing one. 

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What Are Website Development Consulting Services?

Website development consulting can be thought of as a process where the consultant plans and executes your website and makes sure that the success of your website is beyond par. 

These individuals possess the necessary skills and are trained to provide their services with respect to the following fields; 

Technology: Once they have an idea of what your business is and what your objectives are, they exactly know what technology or platform will best suit your needs.

Website development consultants are capable of making websites for businesses of all types with the help of different technologies such as HTML, JavaScript, and other programming languages.

Business Strategy: Website development consultants will ask for information regarding your business strategy after which they will get insight into your intended audiences, your competitors to help implement that business strategy.

The consultants will plan what features are necessary for your website to gain a competitive advantage and boost traffic by interviewing clients to discover their online needs and their expectations from the website.

Design: Whether you are hiring them to improve your existing website or you want a brand new website for your business, consultants know what design will give your customers the best experience.

A good design has to be user-friendly and should also make your products attractive for the customers.

Development: Development is the most important phase of any website development as a website should be fast to upload, secure, and easy to understand.

Your website development consultant will take care of all these aspects to make it most beneficial for your business and customers.

Marketing: Consultants will also help you to enhance your marketing campaigns and they will help promote your business as well.

Maintaining Website: Website development consultants are also responsible for maintaining existing websites, web pages and updating web portals as and when required.

Monitoring Web Traffic: Monitoring website traffic and analyzing the patterns is an important task as it helps businesses to make necessary changes to improve the performance of the website or a web page.

Monitoring and analyzing website traffic requires expertise which is why consultants are there to see where pages are succeeding and which pages require adjustments.

So, you see that designing a website is only one of the steps of having and maintaining a website over the years.

It’s an ongoing monitoring process that calls for certain skills and expertise to make sure your website keeps running smoothly without any downtime, errors, or defects.

Check out our portfolio for examples of beautifully designed websites. 

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What Skills And Qualification Website Development Consultant Should Have?

Website development consultants need to be the experts of every detail ranging from having a good eye for graphic design to strong knowledge of website optimization to expert programming skills required to create web pages to specialist skills for creating a brand image.

There are some other skills too that you should consider while hiring a website development consultant such as:

Coding: Website development consultants should have professional programming skills in various web coding languages such as HTML, CSS, .NET, and Java.

Graphic Designing: Websites need to be graphically attractive and user friendly to gain maximum traffic, therefore website development consultants must have excellent graphic designing skills so that they can add the best graphics to the web pages making them highly visual.

Computer Skills: It is essential for consultants to have strong computer skills and they should know how to work with different applications and software especially content management software such as Skype, Photoshop, etc.

Communication Skills: As I explained earlier, website development consultants gather information from customers and turn that information into web pages; therefore it is very important for them to have good verbal and written communication skills.

Customer Service: The consultants deal with multiple customers which call for the need for extraordinary customer skills.

Time Management: The customer often comes with very tight and rigid deadlines which the consultant must not miss and that is possible only if they have good time management skills.

Attention to Details: Website development consultants are required to not only write code but also tweak existing websites required to boost traffic, therefore they must have the ability to pay attention to every tiny detail so that they don’t miss on any opportunity.

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Can Website Development Consultants Be Hired For Improving Existing Websites?

Yes, if you already have a website but you are not satisfied with its performance, then website development consultants can be hired to improve it.

It has been found that almost 90% of the website visitors leave the website due to poor design.

And if they leave your website it is most likely they will end up visiting one of your competitor’s websites which is not something you would ever wish for. 

The more the number of visitors leaving your website, the higher the decrease in revenue due to a decrease in the potential of converting visitors into customers.

This is why businesses need a fully functional and striking website design which not only easily grab visitor’s attention but also give them a good experience. 

A website development consultant can help businesses improve their existing websites in a number of ways such as: 

Highlight Mistakes: We have come across many companies who design their own websites just to avoid costs or to save money, however, only very few of them have the knowledge required to make a good website.

As a result of a lack of knowledge, those companies end up making ordinary mistakes that they are not even aware of.

These mistakes not only damage their reputation but also push their visitors away. Some of these mistakes are:

  • Inappropriate display of products
  • Cluttered content
  • Copying content from some other website and pretending it to be theirs
  • Complicated navigation
  • Contradictory branding
  • Improper marketing 

Once the mistakes have been highlighted by your website development consultant, he will propose possible solutions which can then be incorporated.

Ensure The Website Is Up To Date

As stated by Forbes, there are only seven seconds for a brand to impress its visitors and an outdated design will surely bounce them without them being bothered to read the content of the page.

In this age of technology, the visitors have plenty of options to choose from and they are smart enough to differentiate between an outdated and well-designed website. 

Therefore it is extremely important for businesses to keep their websites up to date with all the relevant content in accordance with the current needs of the customers.

Since businesses are not aware of what makes a website up to date and relevant therefore website development consultant should be hired as he is aware of the latest trends in web designing and development.

The consultants help businesses with:

  • Maintaining website security
  • Keeping content fresh and up to date
  • Refreshing and improving website design
  • Deleting zombie web pages
  • Removing any unused plugins

Making the website relevant and up to date will not only create a very good first impression but will also keep its visitors engaged which will most likely convert them into customers as a result of their experience.

Improving Search Engine Optimization

The websites that optimize for search engines attract more traffic than those without search engine optimization.

Google now uses an algorithm to rank websites based on more than 200 factors!

Most brands or businesses are not aware of those factors that can contribute to better ratings on Google or other search engines. 

Therefore, a website development consultant is the best option to deal with the challenges of implementing practices to improve website ratings as they are the expert in the field and are equipped with the knowledge and skills.

The consults help businesses optimize their website for search engines in accordance with the needs of their customers, which is why they can help businesses with:

  • Increasing website loading time
  • Making navigation faster
  • Removing black hat links
  • Incorporating the right keywords 
  • Making the website more responsive
  • Acquiring quality backlinks

Why Should You Consult Phillip W Marketing And What Makes Us Special?

There are so many website development consultants out there, which makes it really difficult for the clients to decide which can be the best. Let me tell you why we are the best fit for your business needs.

We have an excellent track record of providing website development consulting services to many happy and satisfied clients.

You can look at our testimonials to see how people find our services reliable, professional, and cost-effective. 

We provide consultation services to companies from every industry, with a profound understanding of their audiences, market challenges, and opportunities they can avail.

Our team possesses the required skills to translate your requirements into a workable product that will exceed your expectations. 

We maintain a long-term relationship with our clients, which is proof of our high-quality services, and offer them ongoing technical support and troubleshooting.

The website we design looks not only creative but is always aligned with the latest best practices of a great website.

We design websites that are highly optimized for search engines.

We have an SEO team that investigates each and every page for missing SEO elements and gives suggestions accordingly. 

We have expertise in all programming languages and we exactly know which technology suits which business requirements.

We give you the best services to meet your business requirements within your specific budget.

For this purpose, we limit the use of paid plug-ins and tools so that you don’t have to pay any extra charges for your website development. 

Our team of professionals makes sure all your requirements are well-understood and well-documented.

They keep revisiting the documents to make sure that none of the points was overlooked and that all your requirements have been fulfilled.

If you want to discuss your budget or other needs, we are always available to respond to your queries.

We look forward to working with you and help you grow your business.

Please feel free to contact us if you have any questions.