Web design and digital marketing go hand-in-hand.
One cannot exist without the other. Or shouldn’t anyway.
Without proper web design, it’s almost impossible to market online successfully because a website is what potential customers see and interact with when they search for your company on Google or Bing.
In this blog post, we’ll outline 6 reasons why web design is important in digital marketing as well as some tips for designing an effective website with limited resources.
1. A Poorly Designed Website Can Hurt Your Company’s Brand
Web design is important to digital marketing because it provides a platform for the company’s branding and identity. Whether you’re selling products or services, web design can showcase your business in the best light possible while also conveying professionalism.
Not only does it highlight your business but it does so in a unique way. A well-designed website can also speak to the unique qualities of your business in a way that can’t be done with your physical store.
2. Web Design Directs Conversion Rate
A well-designed website can influence your customer conversion rates as well as their experience.
People will not buy from you if they don’t find what they’re looking for.
Strategic placement of elements such as headings, CTA’s, images, etc can help significantly boost your website’s conversion rate. Which makes web design an integral part of digital marketing because people are more likely to purchase from a business that prioritizes user experience.
Think about it.
Apple’s is all about how users interact with their brand. They make sure every new product that comes out is intuitive and easy to use.
3. Your Website Tells Your Company Story
Your website is your company’s marketing tool. Web design affects the success of your message to potential customers, in fact, it can be a defining part of brand identity.
Your message is what customers connect to.
It tells your story and allows potential customers to identify with your brand. A great way to do that is by making sure your website is designed to tell your company story.
Headstream says, 55% of people are more likely to buy from your company in the future and 15% will buy immediately if they love your brand story.
Building a website that does the job of telling your company story is a worthy investment of time and money.
4. A Well-Design Website is The Center of Any Successful Digital Marketing Strategy
Your website is the basis of a successful marketing campaign.
It doesn’t matter what digital marketing strategy your company uses, if you have a poorly designed site, then it’s usually not going to be effective.
You need a professional web designer who specializes in digital marketing. They know what works online and can create a design that drives the right message home using digital marketing principles and strategies that position your brand for success.
Strategies like SEO, email marketing, social media marketing, and PPC (pay-per-click) should all be implemented around a well-designed website. Using your website as the hub of all company marketing initiatives creates harmony and establishes your brand as a trustworthy company in the eyes of your customers.
5. Google Loves A Well Designed Website
Website design is not only crucial to potential customers but also to Google.
A beautifully designed website is more likely to do well on Google’s search results which will create new leads and customers for your company.
When it comes to SEO, there is so much more to it than just web design, but Google now values reader experience over almost everything else. A fast website that is very user-friendly is Google’s best friend. Not only does this show customers that you care about their experience but it also positions you to get more leads through Google’s search engine.
According to Oberlo there are 3.5 billion Google searches a day.
That means your targeted customer is definitely on Google searching for your product or service every day. An optimized website that is mobile-friendly and puts the user first is on its way to getting to the top of Google.
6. Web Design and Marketing Should Mean More Revenue and Profit
A website’s design goes hand in hand with digital marketing for another crucial reason, your CTA.
Your business’s website should have one overall purpose; convert more leads and traffic into paying customers.
Otherwise, what’s the point?
Web design has a direct influence on how your website converts traffic into real paying customers. If your CTA, call-to-action, is not clear and visible in a way that stands out and draws attention to it you’ll end up having a hard time converting readers to customers.
Make sure you hire a web designer that understands digital marketing and what it takes to turn a website into a legitimate revenue stream for your business.
Every business has its own story they want to tell through web design and marketing strategies. But in order to do so successfully, you need to hire a web design firm that understands digital marketing on a high level. If you’re like to hire a professional web design firm that has been building websites for over 10 years please call Phillip W Marketing at (213) 394-6780 or fill out our online contact form.