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Landing page vs Homepage: 3 Huge Differences

Landing page vs Homepage: 3 Huge Differences

Digital marketing is one of the benefits modern technology has brought for business owners worldwide. According to statistics, approximately two-thirds of small businesses use sites for online marketing. There are critical factors of a website that determine how much traffic the site converts. There are definitely a few major differences between landing page vs homepage. This short guide will help you determine the best way to use both. 

A landing page is a web page that acts as the website’s entry point, with the intent of translating the views to conversions. On the other hand, a homepage is the default page that serves as the introductory page for a site. It acts as a table of contents for the visitor. 

Both have different purposes, audiences, and functionality. Understanding the comparison between the two is vital as it helps you translate leads to conversions. To do that, you have to comprehend the key ways that the pages differ. 

Landing page vs. Homepage

landing page_vs_homepage_

Although a landing page might seem similar to a homepage, there are ways to tell the two apart. However, it is essential to utilize both for a more successful business website. 

  1. Your audience

This is the first difference between a landing and a home page. When it comes to the former, the viewer is already interested in your services or product. The viewers on your landing page are sure they are interested in what your business offers and have a high chance of converting to clients. 

Therefore, the audience for a landing page is a specific target demographic that is more likely to convert. 

For a home page, the audience gets a navigation tab and additional links related to the business. The goal is not only to convert but also to help your audience interact with your website and social media relevantly.

  1. The content 

It is prospective that a landing page and home page may share some information; a landing page usually has more explicit content. Successively, the information on the page should be in relevance to the paid search ads the viewer clicked. 

For instance, if you own a medical institution and potential client is interested in pediatric services, make a landing with content based on that exact department. The page will assure the viewer that those precise services are what they are after. 

Homepages attract organic traffic, which means you do not know what drove the viewers to your site. The content on the page is comprehensive and offers more than a particular product or service you are marketing. In a similar case of a medical institution, a homepage will have content on all the services offered. 

  1. Call-to-Action

Since a landing page has only one target; to pursue visitors to convert, it typically includes an appropriate CTA. A homepage may or may not have a call-to-action as its primary target is to be resourceful to the viewer.

Here are a few design strategies and tips to increase conversions for landing page vs homepage.

Every business owner needs a check-list on how to boost their landing and home pages productivity. Gladly, the list below is your go-to roster to increase conversion rates for your landing and homepage page alike.

  • Use an attention-grabbing headline
  • Include visual content 
  • Always start with the essential info
  • Take advantage of lists/bullets to mention the benefits of your product or service
  • Include social media references or proof
  • Use an unambiguous call-to-action
  • Keep distractions to a minimum

You should note that the answer to a successful and highly converting website is to test the site and always put your audience first.

In conclusion, every business owner or manager should get consistent customers using a reliable website. Call (424) 221 – 5742  or fill out the form below to have your website built by the best agency in the digital marketing industry. 

Contact Us & We'll Get Back to You in 24 Hours

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10 Website Revamp Tips & Best Practices for 2020

10 Website Revamp Tips & Best Practices for 2020

It’s freaking 2020, and getting a website up and running is easy that almost anyone can do it. But what is not easy is creating a perfect website. So you’re on the verge of a website revamp?

Even expert web designers and online marketers will tell you there’s no such thing as a perfect website, and that much is true. Still, it doesn’t mean you can’t optimize your website design for functionality and give visitors some goddamn heart-warming cyberspace experiences.

Yes, website design matters. Did you know that it only takes 50 milliseconds, i.e., 0.05 seconds for visitors to form an opinion about your site and decide whether to browse further or leave?

The cyberspace is characterized by rash judgments and blink-of-an-eye decisions based on how visually appealing your website is. Everyone is on the move. Therefore first impressions matter!

Website design also affects your credibility and conversions and marketers are all familiar with the following statistics: 9 in 10 Americans don’t trust brands with a poorly performing website.


In a SOASTA survey to determine the impact of CyberSpace experience on brand performance, 88 percent of 2,044 adult American respondents said they would not trust brands with poorly performing websites.

In fact, they confessed to harboring negative feelings about brands with a poorly-performing website: 75 % said they would be annoyed, 69% would be angered, 12 % would feel disrespected by slow-loading pages.

For businesses, what these statistics mean is that websites are more than just a bundle of related multimedia content under a single domain. It’s your sales pitch, a presentation of the business idea, an invitation for internet users to take a look at your products and services.

How your website is designed, therefore, impacts your credibility and, thus, brand performance.

Websites can no longer rely on mental-stimulating content only; the design is key to capturing internet users. 

Otherwise, what is the use of having the best content if no one reads it because your website is inconvenient?

(By the way, this is the perfect time to mention…We design beautiful websites. It’s what we do. We can redesign yours too. Affordable prices, great customer service. We’re pretty awesome. Get in touch.)

 

The good news is, the advanced machine learning and sister-like technologies have made it easier to analyze internet user behaviors and come up with tips on how to improve their cyberspace experiences.

Different industries prefer different website designs.

But in 2020, there are a few standard rules you should follow to give your website the best appearance and functionality.

Here are the tips you should keep in mind when considering a website revamp:

1. Declutter the Homepage and Landing Pages to Revamp Your Website

Sure, for a blog post, you want to say much, and that’s okay because the information is the new currency. But filling your landing pages and homepage with text is another matter altogether and it’s the surest way to scare internet users away. 

When it comes to the homepage and landing pages, just tell your story in a few words. Otherwise, internet users are going to feel like you are overselling.

2. Use Dynamic Landing Pages

 

Content vs. context marketing, know your internet marketing jargon, and the tools at your disposal to put the ideas at work. When it comes to the internet business, content is king, but context is queen.

Content marketing generates lead by capitalizing on internet users’ needs for information and making that information available. But context marketing makes use of consumer interests, hobbies, browsing platforms, etc. to serve content at the right time hence making it hard to ignore.

One of the ways to achieve context marketing is by use of dynamic landing pages that fine-tune the message displayed based on internet users browsing history.

According to a survey by periscope, adding this touch of personalization increases conversion rates by 9.2% (on desktop devices) and 25.2% (on mobile devices).

 

 3. Instead of Telling, Show 

 

What does it mean to hear that YouTube is the second most visited engine after Google?

It means that now more than ever, internet users are consuming graphical content more than text.

Among the 18-34 demographics, YouTube has outperformed cable networks. Videos and images are more engaging, memorable, and share friendly.

Videos also contain more content: Did you know that a 1-minute clip is equivalent to 1.8million words?

So, visitors have been bouncing off of your site after just a few seconds? Revamp your website by engaging them with graphical content instead and keep them for longer on your site.

For example, instead of just writing how your product works, use images, or shoot a video demonstrating the goddamn thing.

Graphics help internet users consume more content. Videos have been revealed to up conversion rates by about 86%. But keep in mind that not all graphics are created equal.

Here are the Do’s and Don’ts when it comes to website graphics:

Do’s and Don’ts on website graphics are upload easy-to-follow graphics that are short, helpful, and with a clear call to action.

Additionally, remember to make your graphics engine-friendly: Avoid excessive graphic library documents, keep videos shorter than 2 minutes, research your keywords, and include video transcripts tags and subtitles.

4. Revamp and Streamline the Navigation on Your Website

 

Make your website navigable because, as I asked before, what is the use of having great content if no one reads it because your site is unnavigable?

The greatest design sin is making multiple browsing windows available but with no easy way to move back and forth between them.

Multiple pop-ups are annoying. The same is with ad-covered content

Search engines reward websites with reliable navigation and logical flow of content.

For easy navigation, put a logo on your homepage, and a structured menu in the header of the site. Search boxes on the homepage are great, too; they help users locate items quickly.

And don’t forget an easy-to-use map to give users a quick look at your site’s layout.

To help users move up and down a web page quickly, provide vertical navigation. But for a more clean and modern design, guided navigation is the way to go.

Guided navigation leads visitors to sections of the site by asking them questions and gauging intent from their answers.

 

 

5. Maintain a Logical Flow of Information

Ensure that content on the site is arranged clearly.

No one wants to spend time exhuming leads buried in the final paragraphs of blog posts.

Remember, it only takes 0.05 seconds for internet users to decide whether to proceed on your website or use the back button.

Most of these judgments are on how your site looks visually.

Simplicity and familiarity are vital, so stick to conventions and draw attention to sections of the webpage by applying color, contrast, spacing, and size to your work. 

Part of a successful website revamp is maintaining a clear information hierarchy by providing breadcrumbs that make it easy to navigate the pages’ XML tree.

Lastly, remember no one likes an ocean of continuous information, so use white pages to declutter and avoid overwhelming readers.

 

6. A Website Revamp Should Also Focus on Safeguarding User Data

 

Visitors love it when you show that you value their privacy.

The Facebook-Cambridge Analytica data scandal is 2 years behind us. However, we are still shocked at how the company we trusted with our information could breach that trust at such a significant level.

User data privacy is the current trend in online marketing and website design.

Avoid suspicious activities such as asking users to fill in a lot of forms on your site, malware-carrying phishing ads, etc. guarantee user privacy and data safety using SSL scrips on those lead forms.

You can even make yours a McAfee secure website.

 

7. Avoid Unwanted Pop-ups

 

Yes, we know you make money from ads, but must the ad cover the content? Must you also allow a sea of pop-up ads and unwanted redirects?

Come on, lovely, don’t be that guy.

Unwanted pop-ups and redirects that leave visitors confused on which page they were browsing are damn annoying.

Thank God for the back button, internet users won’t tolerate that.

 

8. Get Rid of Excessive Graphics, Redundant, Old and Irrelevant Pages

 

If you have been experiencing higher bounce rates than your competition, consider increasing your website speed.

Causes of slow-loading pages include broken links, heavy pages due to excessive graphic library documents: dense images and long videos, etc.

Fix these issues and transfer the website to HTTPS to reduce your bounce rate.

You can use image compression algorithms to encode dense images with fewer bits.

These will not only lead to fast-loading web pages but also make the image more shareable and more convenient to store.

 

9. Making Your Site Mobile-Friendly is a No Brainer for a Website Revamp.

Data from Alexa rankings show that 8 out of the top 10 highly performing websites are optimized for mobile platforms.

According to a 2018 survey from Statista, 52.2 percent of internet traffic comes from mobile devices.

That means more than half of internet users want their web pages served on mobile platforms, and the trend is only going to rise, so don’t lose on these numbers.

A mobile responsive site is vital for both user experience and SEO purposes.

57% of internet users say they won’t recommend a brand with a poorly designed mobile site to their friends.

And Google algorithms are designed to allocate 70 percent of the top page results to websites optimized for mobile platforms.

 

 10. Utilize the Fold Well

 

Above the fold is the top half of the front page of a website.

It used to be a publishers’ favorite spot on the website real estate.

They would cram content, ads, contacts, etc. above the fold because the idea was that no one scrolled below the fold anyway.

However, with the advent of mobile devices, users learned how to search brand information on their own, and scrolling became a habit.

You no longer have to cram information above the fold. But still, the top half of the front page is relevant. 

Here is where you do value proposition using headlines that appeal to the readers’ emotion and not just viral marketing gimmick.

Studies show a clear value proposition boosts conversion rates by 30%. But declutter and keep the headline minimalistic with a clear call to action.

The Take-Home? 

Okay, there you go lovelies, the internet world is freaking dynamic.

The technical fine-tunings that landed you on top of search results yesterday may not cut it today.

Search engine algorithms are now “perceptive,” so consider using the above tips to make your website functional and user-friendly. 

If your interested in building a beautiful website for your business but don’t want to worry about all the technical stuff, give us a call.

We love working with small to mid-sized businesses. Our prices are affordable and we offer great personalized customer service.

Call (424) 221 – 5742 or contact us using the form below. 

Contact us. We'll Get Back to You Within 24 Hours

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Search engine optimization (SEO) is an important element of creating a successful web presence and growing your business. SEO is part skill, part knowledge and there are no quick fixes or one-size-fits-all solutions. Finding affordable SEO services for a small business can be a challenge. This guide will teach you the basic needs of every business when it comes to SEO services. 

The online business world is competitive and getting ultimately more competitive every day. To be able to consistently flourish on the internet you will need professional SEO services that consider every one of the factors that impact your business’s website.

From deciding on the best target keywords, to building an efficient linking strategy, to creating a robust set of page titles and image tags, to maintaining the frequent changes from Google, Bing, and other search engines.

The challenging and great thing about an effective SEO strategy is that it adds up to more than simply finding the right amount of backlinks. 

In the current digital world, SEO is what pushes your business forward and can help you pull away from the online competition, which is the main objective. There are various SEO services that support start-ups and small businesses in growing and being successful on the market.

If you are also a sole proprietor or entrepreneur, then I strongly suggest you focus on the value of SEO services for your small business.

As SEO has evolved our services have continued to keep rate with the swift changes of the online world.

From the value of on-page content and business blogging to digital marketing, social media, internet marketing, and content marketing we know how the bits fit jointly and the actual impact it has on your business.

Search Engine Optimization (SEO) is exactly what can boost the odds of consumers finding your small business’s website via Google, Bing, Yahoo, and other major search engines.

Though the major player will always be Google. 

Google has 3.5 BILLION searches every day. Every day.

That means that people are constantly searching for businesses just like yours on Google every day. That’s 100% free traffic that you could be utilizing for your business.

No amount of paid advertising can compare to the value of having your business website on Google. The key is making sure when potential customers search for a term related to your business on Google, your business comes up in the first 3 results. 

SEO is not one process, but a superb amalgamation of varied procedures together. Therefore, SEO Services can’t be justified below a certain price.

So beware of the “cheap” SEO companies that offer amazing results and promise to rank your business in the top 3 results for little to no money.

These companies are 100% shady. At best they will use “black hat” techniques that will get your website banned on Google, and at worst they’ll take your money and run. 

It really is wise to do in-depth research about any company that guarantees amazing results at a really cheap rate.

Understand that this is hard.

SEO is a practice that requires content creation, outreach (for backlinks), on-page optimization, page speed optimization, and various other techniques to get results.

And those results take time.

Sometimes anywhere from 3 to 12 months. Therefore, you can judge a company’s trustworthiness by how honest they are with results and the time it takes to achieve those results. 

How Would Affordable SEO Services Help a Small Business? And How Much Does it Really Matter? 

Search Engine Optimization is becoming an undeniable area of the larger world of digital marketing.

SEO is one particular area that has proven to be profitable for small and big companies alike.

This has given birth to a huge number of  SEO organizations all over the world – from highly expensive multinational companies to customer-friendly smaller organizations, a whole lot of organizations nowadays are interested in providing SEO services.

This also goes back to our “blackhat” cheap SEO companies that guarantee to serve the goal of SEO but are neither trustworthy nor effective. 

Well, every small company out there should desire one thing, to attract more and more customers to their business, therefore, increasing profits. To meet this end, SEO is one such technique that has been used thoroughly.

SEO, in essence, is the preferred method used to attract a  ‘free’ traffic stream of potential customers to a business’s website.

But keep in mind that everybody else out there is endeavoring to do exactly the same. Not merely your business website, but all the business websites are in competition with yours to attain the highest amount of traffic per day.

Benefits of SEO Services for a Small Business

Virtually all companies have their official website nowadays, but the question is if the websites can be found on the various search engines like Google. If your website has poor SEO then you’ll never be found on Google, let alone for the target keyword your potential customer is searching for. 

Therefore, if the web site has been well optimized, it has the following benefits:

  1. Establishes a long-term effective traffic source. (thousands of potential customers coming to your website every day)
  2. Effectively reduces the price tag on advertisements. (No need for paid advertising when you’re getting so much “free” traffic to your website on a daily basis.)
  3. It creates very strong brand awareness. 
  4. You own a website that engages your customers and is user friendly. 

Small Company SEO Services that Matter

First and foremost, I’d like to let you know that there are two critical areas of Search Engine Optimization: On-site (or On-page) SEO and Off-site (or Off-Page) SEO. 

On-site or On-page SEO 

On-site or on-page SEO refers to the entire optimization process inside the web site. Even if you prefer never to pay specific attention to the marketing of your site, make sure that at least the On-site part is correctly implemented. It is necessary. Find the main methods of on-page techniques are below:

  1.  Keyword Research
  2.  Meta Tags
  3.  Image Optimization

 Google’s main goal is to provide an answer to a searchers’ query. That means that your website should always be optimized to the target keyword that is related to your business or website. 

For example, let’s say you have a roofing business, and after doing keyword research you realize your target keyword should be “best roofing business in Los Angeles”.

If this is your target keyword then you have to make sure your website page or blog post is optimized for Google to rank you in their search engine for the term “best roofing business in Los Angeles”. 

For a more in-depth on-page optimization explanation give us a call. We’ll answer any questions you may have.

Off-site or Off-page SEO 

This refers to the number of backlinks as well as the quality of the backlinks pointed to your website. A backlink is simply another website similar to your own that links back to your site. 

So let’s stick with the roofing example. 

If you wrote a blog post for your website called “10 reasons why we’re the best roofing business in Los Angeles” (target keyword remember?) and it was so great, other websites started linking to your post from their own website. 

That’s called a backlink. And they are hard to come by, which is another reason why SEO companies charge so much. 

Getting backlinks requires outreach, content creation, and most importantly time. This is such a huge part of SEO and so time-intensive that many SEO agencies outsource this for their clients. 

Are These SEO Services ReallyWorking For My Small Business?

While SEO doesn’t provide easier-to-calculate ROI like that of paid search, you can measure almost anything with proper traffic monitoring and analytics.

The best course of action is always focusing on how certain actions are likely to affect performance and development and trust me they certainly will.

Any good SEO will likely aim at these improvements.

Businesses want to know and understand where they were, where they are, and where they’re moving in conditions of digital performance, specifically for SEO when they have a person/company that is being paid to execute on its behalf.

With that understanding, Phillip W Marketing provides consistent reporting and analytics. We send weekly reports to show that movement in the search results as well as logged documentation of everything that was done to improve the ranks. 

It’s important that we are transparent in our work and communication is clear and flowing. Knowing what’s happening on a weekly basis to increase traffic to your business is essential to determine the effect it will have in the future. 

How SEO Can Improve Your Visibility and What it Takes to Get to the 1st Page

Your business’s visibility skyrockets when potential customers search for terms related to your business and they find you on Google.

This is more commonly known as organic and natural traffic. Sometimes getting your business’s website to show up on the 1st page of any search engine takes a whole lot of dedicated time of optimizing your company’s website.

In addition, a lot of your competitors have been doing SEO for a long time and have gained the respect of Google and you are not going to beat them right away. 

To get one the 1st page of Google for your chosen keyword requires a dedication to building your website on a constant basis. It requires quality content, backlinks, authority in your niche or business and time. Constant optimization and link building are just two reasons why you should choose a reliable and trustworthy SEO company to work with. 

Below are a few reasons why it’s ideal and beneficial to use SEO services for your small business.

Local Businesses Are Positioned Online

With the help of search engines, approximately 80% of consumers look for products online.

If your company doesn’t have an online presence, you are essentially denying yourself the ability to be found by billions of users every day.

Simply being on the internet is insufficient. We see it all the time. Businesses create their first website and sit down waiting for the customers to come. That never works.

It’s because approximately 90% of consumers searching on the internet usually don’t go past the first page of search results. Which means just having a site won’t cut it.

SEO is vital for allowing your website to be found. Together with additional online marketing strategies and tools (i.e. blogging and social media marketing), it is quite powerful for ranking positions, brand awareness, and the future success of your business.

Targeted Customers

Among the primary reasons for creating a website is to increase and diversify your customer acquisition strategy.

Are you aware that businesses grow twice as fast with a website and the right online marketing strategies?

Using the implementation of SEO, you can boost your rankings which translate into more customers, leads, and sales via targeted online visits.

It’s Cost-Effective

SEO is an excellent ROI. This is one of the most affordable tools that a small business can incorporate for his or her online marketing strategy. The investment of SEO is long term. If done right, building a blog post or web page and investing in SEO could return profits for your business for years to come.  

Better Ranks Help Build Brand Awareness

Brand awareness is an excellent perk that is associated with your rankings in the various search engines.

This is beneficial because customers are more likely to trust a brand that appears in the top positions as opposed to those stuck on page 4 of the results.

High Converting Traffic is Generated

SEO is research-intensive while being a highly targeted process. Via keyword analysis, SEO can determine the type of customer your business needs to attract by optimizing your site for several keywords that are relevant to your business.

Keep in mind that some SEO experts tend to incorporate behavioral reasoning to discover keyword search intentions.

Consumers Use Smartphones More than Desktops

Each year the amount of traffic that is delivered to cellular devices (smartphones, tablets, etc.) is expected to exceed that which is delivered to desktop computers.

For this reason, there’s a number of local SEO techniques that are effective for mobile optimization.

Works with Social Media

Another huge factor in how Google ranks websites can be attributed to that company’s social media presence.

Social media marketing and SEO have a symbiotic relationship. The attractiveness of social marketing platforms is well suited for SEO, while SEO raises its visibility. 

Your Competitors are Already Implementing SEO

Ignoring SEO is doing your business a disservice. It’s only allowing your competition to truly have an upper hand on you in the market. Especially in today’s climate. Organic and natural SEO is more important than it has ever been before and your competition knows this.

Your business definitively requires a plausible SEO strategy if you want online success.

Outranking Bigger Businesses

It is becoming more and more common for smaller businesses to outrank their much larger counterparts as a consequence of proper SEO implementation.

Know Your Rankings

Within the Google Search Console system, you can go to “Traffic.” After that, go to “Search Queries” to determine where your unique site is ranking for a certain keyword.

You will discover a ton of other tools that provide you with valuable SEO insights as well, such as SEMrush and AHREFs.

What to Look for in an SEO Company

Not all SEO experts are created equal. Although some follow guidelines and work hard to help your site rank high on the search engines, others may take the easy way out, using techniques that will eventually injury your site’s reputation and could even cause penalties.

If you’re considering selecting an SEO company to provide search engine marketing services for your business, there are many things that you might want to consider.

Here is what you should look for within an SEO company:

Recent Success – If you’d like to learn how successful and experienced an SEO company is, you could start by looking at their recent successes. Take a look at the company’s case studies and customer reviews to see how they have got helped businesses before.

Have they helped companies get on the first page of Google

Customized Services – Another important thing to consider when searching for an SEO company is whether or not they provide strategies that are personalized to the initial goals of your business.

With regards to SEO strategy, no two companies are the same.

You will need to ensure that you’re dealing with a corporation that has considered the time to get to know your industry and market and understand your business goals and budget.

Work Performed In-House – Another thing to consider is a company that performs almost all their SEO services in-house. Some SEO businesses will outsource their work to third-party SEO companies in order to spend less.

However, you never know who you’re getting to focus on your site and what their experience level is if they’re no longer working in-house with the business that you’ve chosen.

Stick with an SEO agency that performs their work in-house, so you know who’s working on your website and controlling day-to-day tasks.

These are only a few factors that you’ll want to consider whenever choosing SEO services for your small business.

Various other things you should consider is how long they have been around in business and what types of services they offer.

Our SEO services are specialized and tailored to your business goals. Our goal is to help your business reach its digital potential. Call us today for a free consultation and take the first step to get real customers to your website every single day.

Contact Us Today

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