Inbound or Outbound Lead Generation: Which is Better?

by admin | Sep 7, 2021 | Marketing

discussion about inbound lead generation

The outbound vs. inbound lead generation debate has been going on for years, with experts claiming that outbound is better while others say it’s all about inbound.

So which one is actually better?

The truth is out there, but neither outbound nor inbound are “better” or worse – they’re just different strategies to achieve the same goal: generate more leads.

In this blog post, we will explore these two strategies and how they each work to improve your business results!

Outbound Lead Generation

Outbound lead generation is when a business or company initiates contact with a large audience of potential customers.

They do this by buying outbound leads, usually through a telemarketing call center.

When outbound lead generation occurs, the goal is to make contact with as many potential customers as possible in order to generate sales opportunities or even new accounts.

Outbound marketing has been done for years in many different forms. You’ll be most familiar with t.v and radio commercials, billboards, direct mail, cold calling/cold email, and any print ads (newspaper, flyers, magazine ads, etc.)

Outbound lead generation is great for reaching out to a large number of people in order to generate as many leads as possible, but this process can be very costly and time-consuming.

Plus outbound marketing requires the marketer have some form of authority or expertise on their topic which may not always be true especially for new startups looking for customers.

Inbound Lead Generation

Inbound lead generation is the opposite of outbound marketing.

It’s when potential customers come to you, by way of the internet and inbound marketing channels, interested in your product or service- usually because they have either searched for it online using keywords related to what you offer or are responding to an ad that has been shown to them after they expressed interest.

Inbound marketing is mostly done in today’s digital world with strategies such as paid ads (PPC and SEM), content marketing, opt-in email marketing, even social media marketing.

Each of these inbound marketing strategies has a goal with the end-user in mind, which is why this type of lead generation works so well.

Best practices for outbound and inbound lead gen

Outbound Marketing Tips

When it comes to outbound marketing, here are a few tips to ensure you get the most of out your time and money.

Don’t outsource your outbound marketing efforts. It’s best to do it in-house with employees who are familiar with the company culture, strategy, and goals.

Be consistent! Outbound campaigns can be very resource-intensive if done wrong; don’t run out of steam halfway through a campaign because you’ll lose momentum fast.

Have very specific goals in mind when starting any outbound marketing campaign. This may not always be possible but try to keep track of your outbound marketing efforts.

Inbound Marketing Tips

For inbound lead generation here are a few best practices to ensure you get a positive ROI.

Inbound lead generation is sometimes a long-term strategy that will take time, patience, and persistence to see results. Especially when it comes to SEO and content marketing.

Make sure your outbound marketing materials are able to be used for inbound lead generation as well. For example, if you have an email list then make sure those contacts can be easily transferred over into a nurturing campaign once they’ve been identified as a potential lead.

PPC is a great option for lead generation when you need some quick wins because of its ultra-targeted nature and ability to begin producing results quickly. Use PPC in tandem with other outbound marketing strategies. Take advantage of remarketing to capture outbound leads who may have visited your site, but didn’t make it all the way through before leaving.

Why You Should Use Both Strategies To Help Grow Your Business

Outbound campaigns give businesses a way to test markets and product viability without using all their resources upfront if they’re uncertain about new products or services.

Inbound leads are more qualified out of the gate, so you can focus your energy on nurturing inbound leads to turn them into outbound sales. Both strategies work together well in tandem with each other to help grow your business.

A 3 Step Guide

on how to implement an inbound PPC lead gen campaign into your existing marketing strategy

1. It begins with keyword research

Keyword research is the bread and butter of your PPC lead gen campaign.

Use Google’s free keyword tool to look for terms that are long-tail with purchase intent. Stay away from informational terms. For example: “local plumber near me” vs “plumbing”

2. Create Google ads campaigns that are in line with your business goals.

Because this article is about lead generation, you’ll want to make sure to use that as your campaign objective. Set your daily or monthly budget and create compelling ads that highlight the solution to your customer’s problem.

3. Optimize your new inbound lead generation campaign

Analyze your keyword performance by measuring conversion rate and quality score. It’s important to have a high-quality score to keep your costs as low as possible and give your campaign a better chance of converting.

While inbound marketing seems to be the better way to go, it’s better to use both inbound and outbound strategies together. Doing this will enable your company to get the best out of both worlds and get optimal results.

To learn more about our custom inbound lead generation strategy for your business call Phillip W Marketing at (213) 394-6780 or fill out our contact form to learn more and schedule a quick phone consultation.

6 Reasons Why Web Design is Important to Digital Marketing

by admin | Aug 23, 2021 | web design

This is an image showing a web design and marketing strategy on a tablet

Web design and digital marketing go hand-in-hand.

One cannot exist without the other. Or shouldn’t anyway.

Without proper web design, it’s almost impossible to market online successfully because a website is what potential customers see and interact with when they search for your company on Google or Bing.

In this blog post, we’ll outline 6 reasons why web design is important in digital marketing as well as some tips for designing an effective website with limited resources.

1. A Poorly Designed Website Can Hurt Your Company’s Brand

Web design is important to digital marketing because it provides a platform for the company’s branding and identity. Whether you’re selling products or services, web design can showcase your business in the best light possible while also conveying professionalism.

Not only does it highlight your business but it does so in a unique way. A well-designed website can also speak to the unique qualities of your business in a way that can’t be done with your physical store.

2. Web Design Directs Conversion Rate

A well-designed website can influence your customer conversion rates as well as their experience.

People will not buy from you if they don’t find what they’re looking for.

Strategic placement of elements such as headings, CTA’s, images, etc can help significantly boost your website’s conversion rate. Which makes web design an integral part of digital marketing because people are more likely to purchase from a business that prioritizes user experience.

Think about it.

Apple’s is all about how users interact with their brand. They make sure every new product that comes out is intuitive and easy to use.

3. Your Website Tells Your Company Story

Your website is your company’s marketing tool. Web design affects the success of your message to potential customers, in fact, it can be a defining part of brand identity.

Your message is what customers connect to.

It tells your story and allows potential customers to identify with your brand. A great way to do that is by making sure your website is designed to tell your company story.

Headstream says, 55% of people are more likely to buy from your company in the future and 15% will buy immediately if they love your brand story.

Building a website that does the job of telling your company story is a worthy investment of time and money.

This is an image of a web designer planning a digital marketing strategy on a computer

4. A Well-Design Website is The Center of Any Successful Digital Marketing Strategy

Your website is the basis of a successful marketing campaign.

It doesn’t matter what digital marketing strategy your company uses, if you have a poorly designed site, then it’s usually not going to be effective.

You need a professional web designer who specializes in digital marketing. They know what works online and can create a design that drives the right message home using digital marketing principles and strategies that position your brand for success.

Strategies like SEO, email marketing, social media marketing, and PPC (pay-per-click) should all be implemented around a well-designed website. Using your website as the hub of all company marketing initiatives creates harmony and establishes your brand as a trustworthy company in the eyes of your customers.

5. Google Loves A Well Designed Website

Website design is not only crucial to potential customers but also to Google.

A beautifully designed website is more likely to do well on Google’s search results which will create new leads and customers for your company.

When it comes to SEO, there is so much more to it than just web design, but Google now values reader experience over almost everything else. A fast website that is very user-friendly is Google’s best friend. Not only does this show customers that you care about their experience but it also positions you to get more leads through Google’s search engine.

According to Oberlo there are 3.5 billion Google searches a day.

That means your targeted customer is definitely on Google searching for your product or service every day. An optimized website that is mobile-friendly and puts the user first is on its way to getting to the top of Google.

6. Web Design and Marketing Should Mean More Revenue and Profit

A website’s design goes hand in hand with digital marketing for another crucial reason, your CTA.

Your business’s website should have one overall purpose; convert more leads and traffic into paying customers.

Otherwise, what’s the point?

Web design has a direct influence on how your website converts traffic into real paying customers. If your CTA, call-to-action, is not clear and visible in a way that stands out and draws attention to it you’ll end up having a hard time converting readers to customers.

Make sure you hire a web designer that understands digital marketing and what it takes to turn a website into a legitimate revenue stream for your business.

In Conclusion

Every business has its own story they want to tell through web design and marketing strategies. But in order to do so successfully, you need to hire a web design firm that understands digital marketing on a high level. If you’re like to hire a professional web design firm that has been building websites for over 10 years please call Phillip W Marketing at (213) 394-6780 or fill out our online contact form.

Website Development Consultants: How to Hire the Best

by admin | Jun 28, 2021 | web design, website development consultants

In this growing age of technology, almost every business is facing tough competition. And hiring the right website development consultants can be a daunting task.

According to a rough estimate, nearly 380 new websites are launched every minute, which is a big number.

So, you are competing with websites that do not just match your niche but also many other local and international businesses that rank highly in Google.

It has therefore become essential for businesses to have their online presence to help combat increasing competition.

Websites not only help businesses mark their presence but also help them to grow with the help of an outstanding platform that captures the attention of users.

Having a quality website for your business is probably the first step in marketing your brand.

Imagine having potential customers visiting your website but being put off simply because your website is not attractive enough or it doesn’t have the required functionality to convert them into buyers.

You website’s homepage or landing page is the first point of contact with your customers and therefore it should be properly planned and designed.

Designing a website is not a process that gets done within a day or two.

It’s a process that involves unlimited revisions and evolving design elements to cater to a client’s requirements and to compete with similar websites already published on the internet.

Making a website is not about only pretty graphics; rather it is much more than that. A good website is one that caters to the interests and needs of customers and provides them with the best online experience.

If the website is only focused on good graphics then it is most likely that the customers will navigate to some other website that can better serve the purpose.

And not to mention the customer might never come back again to visit your page.

It is therefore very important to have a website that is capable of converting its visitors into customers.

We will shortly tell you how we provide the best website development consultant services and why you should hire us to have the best possible website for your business.

But first, let us tell you what website development consultant services are and what services do they provide.

**Read our article on how to hire the best web design freelancers for a more in-depth look.

website development consultants, web design consultants,

When it comes to web design, the first impression is your last impression. Make sure your website represents your brand in a way that makes customers feel included and considered.

Phil W.

CEO, Founder

Benefits of Having A Good Website

Websites are immensely important for the success of any business regardless of their industry, size, or for that matter line of profession.

Websites can help businesses in a number of ways that include;

As we say “the first impression is the last impression”, it is very important to have a website that will create the best first impression on its visitors necessary to convert them into customers.

It is a normal practice that people search on the internet about different businesses and they are navigated to the sites of various brands or companies existing in the market.

If you have an effective website that has the ability to create a first impression then you are most likely to achieve more customers.

As we are living in the era of technology, online presence is mandatory for any business that wants to target a maximum number of audiences which cannot be achieved otherwise with the help of retails stores or offices.

Therefore having an online presence means more customers which leads to more revenue.

A Website is great for branding.

Brand image plays an important part for the success of any business.

With the help of an effective website, you can promote the image of your business, resulting in a competitive advantage in the industry.

From choosing the right theme for your website to being consistent with the design and selecting the right colors, there are many steps involved in this process.

Websites can be thought of as promoting tools that help in effective marketing of products and services. Your customers will always be up to date with the latest news and promotion necessary for the growth of your business.

You can create new pages and blog posts to grow your business effectively if you have a website.

These pages also help your website to rank high in search engines especially if they are optimized for certain keywords.

With the help of an effective and professional website you can always seize the opportunity of selling your products and services at the best rates that will increase your revenue.

People nowadays look for credible sources to spend their money online.

If your website is not secure or not easy to navigate, it will not be very useful for the potential customers.

Now that you are aware of the importance of having a great website, let’s find out how you can actually go about designing one.

website development consultants, website development, web design,

What Are Website Development Consulting Services?

Website development consulting can be thought of as a process where the consultant plans and executes your website and makes sure that the success of your website is beyond par.

These individuals possess the necessary skills and are trained to provide their services with respect to the following fields;

Technology: Once they have an idea of what your business is and what your objectives are, they exactly know what technology or platform will best suit your needs.

Website development consultants are capable of making websites for businesses of all types with the help of different technologies such as HTML, JavaScript, and other programming languages.

Business Strategy: Website development consultants will ask for information regarding your business strategy after which they will get insight into your intended audiences, your competitors to help implement that business strategy.

The consultants will plan what features are necessary for your website to gain a competitive advantage and boost traffic by interviewing clients to discover their online needs and their expectations from the website.

Design: Whether you are hiring them to improve your existing website or you want a brand new website for your business, consultants know what design will give your customers the best experience.

A good design has to be user-friendly and should also make your products attractive for the customers.

Development: Development is the most important phase of any website development as a website should be fast to upload, secure, and easy to understand.

Your website development consultant will take care of all these aspects to make it most beneficial for your business and customers.

Marketing: Consultants will also help you to enhance your marketing campaigns and they will help promote your business as well.

Maintaining Website: Website development consultants are also responsible for maintaining existing websites, web pages and updating web portals as and when required.

Monitoring Web Traffic: Monitoring website traffic and analyzing the patterns is an important task as it helps businesses to make necessary changes to improve the performance of the website or a web page.

Monitoring and analyzing website traffic requires expertise which is why consultants are there to see where pages are succeeding and which pages require adjustments.

So, you see that designing a website is only one of the steps of having and maintaining a website over the years.

It’s an ongoing monitoring process that calls for certain skills and expertise to make sure your website keeps running smoothly without any downtime, errors, or defects.

Check out our portfolio for examples of beautifully designed websites.

website development consultants, website design consult, website designer,

What Skills And Qualification Website Development Consultant Should Have?

Website development consultants need to be the experts of every detail ranging from having a good eye for graphic design to strong knowledge of website optimization to expert programming skills required to create web pages to specialist skills for creating a brand image.

There are some other skills too that you should consider while hiring a website development consultant such as:

Coding: Website development consultants should have professional programming skills in various web coding languages such as HTML, CSS, .NET, and Java.

Graphic Designing: Websites need to be graphically attractive and user friendly to gain maximum traffic, therefore website development consultants must have excellent graphic designing skills so that they can add the best graphics to the web pages making them highly visual.

Computer Skills: It is essential for consultants to have strong computer skills and they should know how to work with different applications and software especially content management software such as Skype, Photoshop, etc.

Communication Skills: As I explained earlier, website development consultants gather information from customers and turn that information into web pages; therefore it is very important for them to have good verbal and written communication skills.

Customer Service: The consultants deal with multiple customers which call for the need for extraordinary customer skills.

Time Management: The customer often comes with very tight and rigid deadlines which the consultant must not miss and that is possible only if they have good time management skills.

Attention to Details: Website development consultants are required to not only write code but also tweak existing websites required to boost traffic, therefore they must have the ability to pay attention to every tiny detail so that they don’t miss on any opportunity.

website development consultants, web designer, web development,

Can Website Development Consultants Be Hired For Improving Existing Websites?

Yes, if you already have a website but you are not satisfied with its performance, then website development consultants can be hired to improve it.

It has been found that almost 90% of the website visitors leave the website due to poor design.

And if they leave your website it is most likely they will end up visiting one of your competitor’s websites which is not something you would ever wish for.

The more the number of visitors leaving your website, the higher the decrease in revenue due to a decrease in the potential of converting visitors into customers.

This is why businesses need a fully functional and striking website design which not only easily grab visitor’s attention but also give them a good experience.

A website development consultant can help businesses improve their existing websites in a number of ways such as:

Highlight Mistakes: We have come across many companies who design their own websites just to avoid costs or to save money, however, only very few of them have the knowledge required to make a good website.

As a result of a lack of knowledge, those companies end up making ordinary mistakes that they are not even aware of.

These mistakes not only damage their reputation but also push their visitors away. Some of these mistakes are:

Inappropriate display of products
Cluttered content
Copying content from some other website and pretending it to be theirs
Complicated navigation
Contradictory branding
Improper marketing

Once the mistakes have been highlighted by your website development consultant, he will propose possible solutions which can then be incorporated.

Ensure The Website Is Up To Date

As stated by Forbes, there are only seven seconds for a brand to impress its visitors and an outdated design will surely bounce them without them being bothered to read the content of the page.

In this age of technology, the visitors have plenty of options to choose from and they are smart enough to differentiate between an outdated and well-designed website.

Therefore it is extremely important for businesses to keep their websites up to date with all the relevant content in accordance with the current needs of the customers.

Since businesses are not aware of what makes a website up to date and relevant therefore website development consultant should be hired as he is aware of the latest trends in web designing and development.

The consultants help businesses with:

Maintaining website security
Keeping content fresh and up to date
Refreshing and improving website design
Deleting zombie web pages
Removing any unused plugins

Making the website relevant and up to date will not only create a very good first impression but will also keep its visitors engaged which will most likely convert them into customers as a result of their experience.

Improving Search Engine Optimization

The websites that optimize for search engines attract more traffic than those without search engine optimization.

Google now uses an algorithm to rank websites based on more than 200 factors!

Most brands or businesses are not aware of those factors that can contribute to better ratings on Google or other search engines.

Therefore, a website development consultant is the best option to deal with the challenges of implementing practices to improve website ratings as they are the expert in the field and are equipped with the knowledge and skills.

The consults help businesses optimize their website for search engines in accordance with the needs of their customers, which is why they can help businesses with:

Increasing website loading time
Making navigation faster
Removing black hat links
Incorporating the right keywords
Making the website more responsive
Acquiring quality backlinks

Why Should You Consult Phillip W Marketing And What Makes Us Special?

website development consultants, web consults, website design,

There are so many website development consultants out there, which makes it really difficult for the clients to decide which can be the best. Let me tell you why we are the best fit for your business needs.

We have an excellent track record of providing website development consulting services to many happy and satisfied clients.

You can look at our testimonials to see how people find our services reliable, professional, and cost-effective.

We provide consultation services to companies from every industry, with a profound understanding of their audiences, market challenges, and opportunities they can avail.

Our team possesses the required skills to translate your requirements into a workable product that will exceed your expectations.

We maintain a long-term relationship with our clients, which is proof of our high-quality services, and offer them ongoing technical support and troubleshooting.

The website we design looks not only creative but is always aligned with the latest best practices of a great website.

We design websites that are highly optimized for search engines.

We have an SEO team that investigates each and every page for missing SEO elements and gives suggestions accordingly.

We have expertise in all programming languages and we exactly know which technology suits which business requirements.

We give you the best services to meet your business requirements within your specific budget.

For this purpose, we limit the use of paid plug-ins and tools so that you don’t have to pay any extra charges for your website development.

Our team of professionals makes sure all your requirements are well-understood and well-documented.

They keep revisiting the documents to make sure that none of the points was overlooked and that all your requirements have been fulfilled.

If you want to discuss your budget or other needs, we are always available to respond to your queries.

We look forward to working with you and help you grow your business.

Please feel free to contact us if you have any questions.

Bluehost vs GoDaddy: Who’s the Best? 2021

by admin | Apr 7, 2020 | Hosting

When it comes to setting up a website, choosing between popular web hosting service providers is not easy. Such is the case between Bluehost and GoDaddy. These 2 are among the top 20 largest web host providers. They also have similar characteristics like good load and uptime, 24/7 customer support, exceptional security, etc. So, Bluehost vs GoDaddy, which provider should you choose?

It all boils down to individual preferences, in as much as we are all bound to trust a popular host with plenty of heart-warming customer reviews, we all have different preferences for different Host characteristics.

Do you prefer shared, VPS hosting?

If you prefer shared or VPS hosting, then Bluehost is the provider to go with. Bluehost is a 17-year old web hosting company with servers sitting in a 50 square feet facility somewhere in Utah.

It’s among the 20 largest web hosting providers. With adherence to current hardware and internet protocols, Bluehost servers are powered by HTTP/2, NGINX+ catching, and PHP.

Why choose Bluehost web hosting services?

Bluehost vs Godaddy: Best Shared Hosting Plan

Bluehost’s shared servers are designed to accommodate the hosting needs of multiple users. To get started with Bluehost shared hosting, simply find the shared hosting package that best suits your needs, register, and do your thing.

Shared hosting for those who are on a budget. The cost is amortized over a number of customers to arrive at lower hosting expenses. The only caveats of shared hosting are reduced administrative control and limited traffic. But don’t worry because there’s a solution for the latter. Once your website traffic outgrows what the shared servers allow, just switch to VPS hosting or dedicated hosting.

Cheapest Hosting Plan in the Market

If you don’t have lots of cash to splash, consider going with Bluehost hosting services. Bluehost’s low cost, coupled with its VPS efficiency, makes it the top choice among those looking for web hosting services providers.

Bluehost’s plan with the lowest cost is, of course, shared hosting. It starts at $2.95/month with a $7.99/month renewal. The most expensive Bluehost plan is dedicated hosting beginning at $79.99/month and $119.99/month to renew it. All Bluehost plans, of course, carry a 30 -day money-back guarantee plus new customers qualify for amazing discounts.

GoDaddy, on the other hand, have their cheapest shared plan starting at $2.99/month and renewed at $7.99/month, so no significant difference with Bluehost shared hosting prices here. But when it comes to the most expensive plan, GoDaddy’s dedicated costs more starting at $89.99/month and a monthly renewal fee of $169.99.

Great Security Options: Bluehost vs Godaddy

Just because Bluehost is the “cheaper” option when it comes to web hosting doesn’t mean they compromise on security. Each plan comes with free SSL certificates. Plus, they all include a domain privacy feature to secure your account information. That way, you are protected from phishing schemes.

Bluehost also includes optional SiteLock security to protect WordPress sites from malware. Redundant storage is possible with CodeGuard. For spam protection, they make use of Google’s Postini to keep suspicious stuff from your website.

Who has a Higher Uptime Percentage and Website Speed: Bluehost or Godaddy

Okay, lovelies, let’s begin with a disclaimer: Bluehost doesn’t claim any specific uptime guarantee. But the guys at hostingfacts decided to monitor both the uptime and load time of the provider’s cheapest shared hosting plans for 3 years, and the finding was that Bluehost has the best uptime and load time compared to GoDaddy’s figures.

Between 2017 and 2020, the average uptime was 99.99 %, while load time was 405ms. GoDaddy, on the other hand, claims to have an uptime of about 99.99 % and an industry-leading load time, but there have been complaints about downtime. Bluehost, on the other hand, has been praised for its lower server response time. So, it is clear from customer reviews that Bluehost is the Host to handle huge traffic.

Bluehost’s success when it comes to high traffic and server response stems from the provider’s adherence to modern hardware and software standards. Bluehost also relies on a Cloudflare powered global content delivery network.

Best VPS Hosting Services

When it comes to VPS hosting, Bluehost reigns supreme. Expect competitive prices, excellent uptime, and premium support. Bluehost vs Godaddy VPS hosting guarantees speed with 2-4 cores and 2GB-16GB of RAM. Storage is SSD and ranges from 30GB to 120GB depending on the plan.

So, don’t fret if your website traffic has outgrown the shared host servers’ limits. You can simply upgrade to VPS hosting with Bluehost VPS hosting with either of these plans: Standard ($18.99), Recommended ($29.99), or the Ultimate plan ($59.99). Bandwidth varies with the plan, and migration from a shared hosting plan to VPS is freaking seamless with help from the Bluehost support team.

GoDaddy, on the other hand, is not as popular as Bluehost when it comes to higher levels of hosting. But still, the provider has its strengths such as flexibility – GoDaddy has both Windows and Linux VPS plans. GoDaddy’s hosting also includes root access and Cpanel control. Storage space ranges from 40GB to 240GB. The disadvantage of GoDaddy VPS, though, is that migration from Hosted Host to VPS is not as seamless as is the case with Bluehost: The website owner is responsible for moving files and information to VPS.

User-friendly Web Hosting Services

First of all, Bluehost has been endorsed by WordPress. But before you interject why this freaking endorsement matters, you should know that WordPress is the number one open-source content management system in the market. Since beginning operations in 2003, WordPress has only endorsed 3 hosting partners so far, and Bluehost is one of them, which makes it marvelous.

Secondly, all Bluehost hosting plans include the control panel (Cpanel) feature, so mostly, you will just be pointing and clicking to get things done. For example, WordPress installation is now easy with just a single click.

And this installation comes with hundreds of themes, MS Office 365 and a free domain (1-year). That makes it easy-to-use for beginners and personal bloggers.

Finally, if you don’t want to use WordPress, you can create your website using Bluehost Weebly or Drupal. Just start with a simple template then customize it by dragging and dropping features as you go.

Do you prefer everything under one roof?

GoDaddy is a 23-year-old domain registrar and web hosting services provider with over 18 million customers worldwide. They also offer free website building tools. Which means you can do everything under one roof. GoDaddy servers operate on Intel Core 7 processors and can handle traffic with both Linux and Windows operating systems.

Advantages of GoDaddy Hosting services.

Bluehost vs GoDaddy: Which is the Best Domain Name Registrar?

One attractive thing about GoDaddy is that they are the number one domain name registrar in the market. Currently, GoDaddy has got over 59 million domains under its care. There are perks of choosing to do business with the world’s largest domain registrar, of course. The right domain name can put you on the path of success, while the wrong domain name can set your website for failure.

The other advantage is that GoDaddy’s powerful engines make it easy to find a domain name. When you enter a name in the domain search box, the engine quickly lets you know whether to proceed with the name or it has already been taken by searching in the pool of names online.

Free-to-Use Website Builder

With a GoDaddy account, you get a free-to-use website builder. That makes things super easy for beginners because who wants to start writing their code anyway? You can use their free static web builder to create your site then get it on their hosting platforms. GoDaddy also offers shared, WordPress, dedicated, and VPS hosting services.

Includes a Plesk Control Panel

While Bluehost is the winner when it comes to user-friendliness, GoDaddy is also super easy to use, starting with its free-to-use web builder to the Cpanel that lets you manage everything using a graphical interface.

Apart from Cpanel, GoDaddy also provides a Plesk control panel. Now Cpanel allows one to do stuff like domain name management, file management, email management, Third-party Add-ons installation, and management, etc. But it won’t work with Windows servers. That is where Plesk panel excels. Plesk panel can work with both Windows and Linux servers.

Bluehost vs Godaddy Long Money-Back Guarantee

While Bluehost plans include a 30-day moneyback guarantee, GoDaddy allows a 45-day trial period on their plans before opting out. That means that if you buy their services and later find them unsatisfactory, you can ask for a refund within the first 45 days. You will only receive the money spent on hosting plans, not add-ons.

GoDaddy’s long money-back guarantee period shows the confidence they have in their services. Bluehost, on the other hand, doesn’t allow customers such a long time to make up their minds about the company’s services.

Best Email Hosting

GoDaddy also excels when it comes to business email solutions. Their cheapest email hosting solution starts at $3.66/month per user and guarantees 99.9 percent uptime. Storage per user starts at 50GB to unlimited plus this plan comes with an efficient search system, so you don’t have to worry about huge piles of email, you can always find what you want using the search feature.

Award-Winning Customer Service

GoDaddy and Bluehost both offer 24/7 customer service. So, if you mess up your website, you can always ask for help resolving the issue. The team of experts also keeps an eye on your servers, patching up any vulnerability that may arise. The only issue is that they are a bit slow to respond to customer complaints. But you have to understand that GoDaddy is a big company handling over 50 million domains, so be a little patient lovely.

So, there you go. Choosing between GoDaddy and Bluehost web hosting services just boils down to personal preferences. Do you have a windows-based or Linux-based server? Do you need the best email hosting solution in the market? Do you want the best shared hosting services? Etc.

bluehost vs godaddy, bluehost or godaddy winner

And the Winner is…Bluehost

Free domain 100% 100%
Cheapest Hosting Plan 100% 100%
Free SSL Certificate 100% 100%
1-Click WordPress Installation 100% 100%
Best Uptime and Fastest Load Time 100% 100%
24/7 Customer Service 100% 100%

Overall, in the war of Bluehost vs Godaddy, Bluehost is the winner. It has the best Shared hosting plans, VPS, and dedicated servers. GoDaddy, on the other hand, is the best when it comes to email hosting; it’s also the best domain registrar. Bluehost remains specialized in WordPress. So, if you want to enjoy WordPress efficiently, consider buying a domain from GoDaddy and hosting it on Bluehost. Bluehost Add-on domain features allow for unlimited web hosting.

How to Host your GoDaddy domain on Bluehost?

So, you just bought hosting services from Bluehost but at the same time have a couple of GoDaddy-based domains that you want to bring under Bluehost? Well, thanks to Bluehost’s Addon domain service pointing your GoDaddy domains to Bluehost server is a piece of cake.

Bluehost vs Godaddy: Here’s a perfect way to get the best of both:

When you buy a Bluehost account, you get one free domain and an option to purchase other domains from Bluehost or other domain registrars and point them to Bluehost. That way, Bluehost allows for unlimited Webhosting. Here is the guide to point your GoDaddy domain to Bluehost.

Step 1: Customise your GoDaddy’s Domain Name Servers

The first step is to point your GoDaddy domain Name server to Bluehost. So, log in to your account on GoDaddy, navigate to the domain manager, launch it then select the domain you would like to host on Bluehost.

Next, you just have to customize the domains Name Server, so under the Name Servers tab, click Manage, and then change the Name Server type to Custom. Finally, point the GoDaddy domains Nameservers to default Bluehost Nameservers, i.e., they should now be Ns1.Bluehost.com and NS2.Bluehost.com.

Step 2: Add the GoDaddy domain to your Bluehost account

The above changes will take effect between 5 minutes to 4 hours meanwhile proceed to make your site ready for launch by adding this domain to the Bluehost account. So, log in to your Bluehost Account, Click the Domains tab, then on the details that appear, click Assign.

Next type the domain you are planning to add, allow Bluehost to verify ownership details. If Bluehost cannot automatically verify your add-on domain details, you will be given alternative ways to prove the ownership, like uploading a sample file.

This procedure works for any domain registrar, not just GoDaddy, so have fun with it!

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Digital marketing is one of the benefits modern technology has brought for business owners worldwide. According to statistics, approximately two-thirds of small businesses use sites for online marketing. There are critical factors of a website that determine how much traffic the site converts. There are definitely a few major differences between landing page vs homepage. This short guide will help you determine the best way to use both.

A landing page is a web page that acts as the website’s entry point, with the intent of translating the views to conversions. On the other hand, a homepage is the default page that serves as the introductory page for a site. It acts as a table of contents for the visitor.

Both have different purposes, audiences, and functionality. Understanding the comparison between the two is vital as it helps you translate leads to conversions. To do that, you have to comprehend the key ways that the pages differ.

Landing page vs. Homepage

Although a landing page might seem similar to a homepage, there are ways to tell the two apart. However, it is essential to utilize both for a more successful business website.

Your audience

This is the first difference between a landing and a home page. When it comes to the former, the viewer is already interested in your services or product. The viewers on your landing page are sure they are interested in what your business offers and have a high chance of converting to clients.

Therefore, the audience for a landing page is a specific target demographic that is more likely to convert.

For a home page, the audience gets a navigation tab and additional links related to the business. The goal is not only to convert but also to help your audience interact with your website and social media relevantly.

The content

It is prospective that a landing page and home page may share some information; a landing page usually has more explicit content. Successively, the information on the page should be in relevance to the paid search ads the viewer clicked.

For instance, if you own a medical institution and potential client is interested in pediatric services, make a landing with content based on that exact department. The page will assure the viewer that those precise services are what they are after.

Homepages attract organic traffic, which means you do not know what drove the viewers to your site. The content on the page is comprehensive and offers more than a particular product or service you are marketing. In a similar case of a medical institution, a homepage will have content on all the services offered.

Call-to-Action

Since a landing page has only one target; to pursue visitors to convert, it typically includes an appropriate CTA. A homepage may or may not have a call-to-action as its primary target is to be resourceful to the viewer.

Here are a few design strategies and tips to increase conversions for landing page vs homepage.

Every business owner needs a check-list on how to boost their landing and home pages productivity. Gladly, the list below is your go-to roster to increase conversion rates for your landing and homepage page alike.

Use an attention-grabbing headline
Include visual content
Always start with the essential info
Take advantage of lists/bullets to mention the benefits of your product or service
Include social media references or proof
Use an unambiguous call-to-action
Keep distractions to a minimum

You should note that the answer to a successful and highly converting website is to test the site and always put your audience first.

In conclusion, every business owner or manager should get consistent customers using a reliable website. Call (424) 221 – 5742 or fill out the form below to have your website built by the best agency in the digital marketing industry.