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Website Development Consultants: How to Hire the Best

Website Development Consultants: How to Hire the Best

In this growing age of technology, almost every business is facing tough competition. And hiring the right website development consultants can be a daunting task. 

According to a rough estimate, nearly 380 new websites are launched every minute, which is a big number.

So, you are competing with websites that do not just match your niche but also many other local and international businesses that rank highly in Google. 

It has therefore become essential for businesses to have their online presence to help combat increasing competition.

Websites not only help businesses mark their presence but also help them to grow with the help of an outstanding platform that captures the attention of users.

Having a quality website for your business is probably the first step in marketing your brand.

Imagine having potential customers visiting your website but being put off simply because your website is not attractive enough or it doesn’t have the required functionality to convert them into buyers. 

You website’s homepage or landing page is the first point of contact with your customers and therefore it should be properly planned and designed.

Designing a website is not a process that gets done within a day or two.

It’s a process that involves unlimited revisions and evolving design elements to cater to a client’s requirements and to compete with similar websites already published on the internet. 

Making a website is not about only pretty graphics; rather it is much more than that. A good website is one that caters to the interests and needs of customers and provides them with the best online experience.

If the website is only focused on good graphics then it is most likely that the customers will navigate to some other website that can better serve the purpose.

And not to mention the customer might never come back again to visit your page. 

It is therefore very important to have a website that is capable of converting its visitors into customers.

We will shortly tell you how we provide the best website development consultant services and why you should hire us to have the best possible website for your business.

But first, let us tell you what website development consultant services are and what services do they provide.

**Read our article on how to hire the best web design freelancers for a more in-depth look. 

website development consultants, web design consultants,

When it comes to web design, the first impression is your last impression. Make sure your website represents your brand in a way that makes customers feel included and considered.

Phil W.

CEO, Founder

Benefits of Having A Good Website

Websites are immensely important for the success of any business regardless of their industry, size, or for that matter line of profession.

Websites can help businesses in a number of ways that include; 

As we say “the first impression is the last impression”, it is very important to have a website that will create the best first impression on its visitors necessary to convert them into customers.

It is a normal practice that people search on the internet about different businesses and they are navigated to the sites of various brands or companies existing in the market.

If you have an effective website that has the ability to create a first impression then you are most likely to achieve more customers.

As we are living in the era of technology, online presence is mandatory for any business that wants to target a maximum number of audiences which cannot be achieved otherwise with the help of retails stores or offices.

Therefore having an online presence means more customers which leads to more revenue. 

A Website is great for branding.

Brand image plays an important part for the success of any business.

With the help of an effective website, you can promote the image of your business, resulting in a competitive advantage in the industry.

From choosing the right theme for your website to being consistent with the design and selecting the right colors, there are many steps involved in this process. 

Websites can be thought of as promoting tools that help in effective marketing of products and services. Your customers will always be up to date with the latest news and promotion necessary for the growth of your business.

You can create new pages and blog posts to grow your business effectively if you have a website.

These pages also help your website to rank high in search engines especially if they are optimized for certain keywords. 

With the help of an effective and professional website you can always seize the opportunity of selling your products and services at the best rates that will increase your revenue.

People nowadays look for credible sources to spend their money online.

If your website is not secure or not easy to navigate, it will not be very useful for the potential customers. 

Now that you are aware of the importance of having a great website, let’s find out how you can actually go about designing one. 

website development consultants, website development, web design,

What Are Website Development Consulting Services?

Website development consulting can be thought of as a process where the consultant plans and executes your website and makes sure that the success of your website is beyond par. 

These individuals possess the necessary skills and are trained to provide their services with respect to the following fields; 

Technology: Once they have an idea of what your business is and what your objectives are, they exactly know what technology or platform will best suit your needs.

Website development consultants are capable of making websites for businesses of all types with the help of different technologies such as HTML, JavaScript, and other programming languages.

Business Strategy: Website development consultants will ask for information regarding your business strategy after which they will get insight into your intended audiences, your competitors to help implement that business strategy.

The consultants will plan what features are necessary for your website to gain a competitive advantage and boost traffic by interviewing clients to discover their online needs and their expectations from the website.

Design: Whether you are hiring them to improve your existing website or you want a brand new website for your business, consultants know what design will give your customers the best experience.

A good design has to be user-friendly and should also make your products attractive for the customers.

Development: Development is the most important phase of any website development as a website should be fast to upload, secure, and easy to understand.

Your website development consultant will take care of all these aspects to make it most beneficial for your business and customers.

Marketing: Consultants will also help you to enhance your marketing campaigns and they will help promote your business as well.

Maintaining Website: Website development consultants are also responsible for maintaining existing websites, web pages and updating web portals as and when required.

Monitoring Web Traffic: Monitoring website traffic and analyzing the patterns is an important task as it helps businesses to make necessary changes to improve the performance of the website or a web page.

Monitoring and analyzing website traffic requires expertise which is why consultants are there to see where pages are succeeding and which pages require adjustments.

So, you see that designing a website is only one of the steps of having and maintaining a website over the years.

It’s an ongoing monitoring process that calls for certain skills and expertise to make sure your website keeps running smoothly without any downtime, errors, or defects.

Check out our portfolio for examples of beautifully designed websites. 

website development consultants, website design consult, website designer,

What Skills And Qualification Website Development Consultant Should Have?

Website development consultants need to be the experts of every detail ranging from having a good eye for graphic design to strong knowledge of website optimization to expert programming skills required to create web pages to specialist skills for creating a brand image.

There are some other skills too that you should consider while hiring a website development consultant such as:

Coding: Website development consultants should have professional programming skills in various web coding languages such as HTML, CSS, .NET, and Java.

Graphic Designing: Websites need to be graphically attractive and user friendly to gain maximum traffic, therefore website development consultants must have excellent graphic designing skills so that they can add the best graphics to the web pages making them highly visual.

Computer Skills: It is essential for consultants to have strong computer skills and they should know how to work with different applications and software especially content management software such as Skype, Photoshop, etc.

Communication Skills: As I explained earlier, website development consultants gather information from customers and turn that information into web pages; therefore it is very important for them to have good verbal and written communication skills.

Customer Service: The consultants deal with multiple customers which call for the need for extraordinary customer skills.

Time Management: The customer often comes with very tight and rigid deadlines which the consultant must not miss and that is possible only if they have good time management skills.

Attention to Details: Website development consultants are required to not only write code but also tweak existing websites required to boost traffic, therefore they must have the ability to pay attention to every tiny detail so that they don’t miss on any opportunity.

website development consultants, web designer, web development,

Can Website Development Consultants Be Hired For Improving Existing Websites?

Yes, if you already have a website but you are not satisfied with its performance, then website development consultants can be hired to improve it.

It has been found that almost 90% of the website visitors leave the website due to poor design.

And if they leave your website it is most likely they will end up visiting one of your competitor’s websites which is not something you would ever wish for. 

The more the number of visitors leaving your website, the higher the decrease in revenue due to a decrease in the potential of converting visitors into customers.

This is why businesses need a fully functional and striking website design which not only easily grab visitor’s attention but also give them a good experience. 

A website development consultant can help businesses improve their existing websites in a number of ways such as: 

Highlight Mistakes: We have come across many companies who design their own websites just to avoid costs or to save money, however, only very few of them have the knowledge required to make a good website.

As a result of a lack of knowledge, those companies end up making ordinary mistakes that they are not even aware of.

These mistakes not only damage their reputation but also push their visitors away. Some of these mistakes are:

  • Inappropriate display of products
  • Cluttered content
  • Copying content from some other website and pretending it to be theirs
  • Complicated navigation
  • Contradictory branding
  • Improper marketing 

Once the mistakes have been highlighted by your website development consultant, he will propose possible solutions which can then be incorporated.

Ensure The Website Is Up To Date

As stated by Forbes, there are only seven seconds for a brand to impress its visitors and an outdated design will surely bounce them without them being bothered to read the content of the page.

In this age of technology, the visitors have plenty of options to choose from and they are smart enough to differentiate between an outdated and well-designed website. 

Therefore it is extremely important for businesses to keep their websites up to date with all the relevant content in accordance with the current needs of the customers.

Since businesses are not aware of what makes a website up to date and relevant therefore website development consultant should be hired as he is aware of the latest trends in web designing and development.

The consultants help businesses with:

  • Maintaining website security
  • Keeping content fresh and up to date
  • Refreshing and improving website design
  • Deleting zombie web pages
  • Removing any unused plugins

Making the website relevant and up to date will not only create a very good first impression but will also keep its visitors engaged which will most likely convert them into customers as a result of their experience.

Improving Search Engine Optimization

The websites that optimize for search engines attract more traffic than those without search engine optimization.

Google now uses an algorithm to rank websites based on more than 200 factors!

Most brands or businesses are not aware of those factors that can contribute to better ratings on Google or other search engines. 

Therefore, a website development consultant is the best option to deal with the challenges of implementing practices to improve website ratings as they are the expert in the field and are equipped with the knowledge and skills.

The consults help businesses optimize their website for search engines in accordance with the needs of their customers, which is why they can help businesses with:

  • Increasing website loading time
  • Making navigation faster
  • Removing black hat links
  • Incorporating the right keywords 
  • Making the website more responsive
  • Acquiring quality backlinks

Why Should You Consult Phillip W Marketing And What Makes Us Special?

There are so many website development consultants out there, which makes it really difficult for the clients to decide which can be the best. Let me tell you why we are the best fit for your business needs.

We have an excellent track record of providing website development consulting services to many happy and satisfied clients.

You can look at our testimonials to see how people find our services reliable, professional, and cost-effective. 

We provide consultation services to companies from every industry, with a profound understanding of their audiences, market challenges, and opportunities they can avail.

Our team possesses the required skills to translate your requirements into a workable product that will exceed your expectations. 

We maintain a long-term relationship with our clients, which is proof of our high-quality services, and offer them ongoing technical support and troubleshooting.

The website we design looks not only creative but is always aligned with the latest best practices of a great website.

We design websites that are highly optimized for search engines.

We have an SEO team that investigates each and every page for missing SEO elements and gives suggestions accordingly. 

We have expertise in all programming languages and we exactly know which technology suits which business requirements.

We give you the best services to meet your business requirements within your specific budget.

For this purpose, we limit the use of paid plug-ins and tools so that you don’t have to pay any extra charges for your website development. 

Our team of professionals makes sure all your requirements are well-understood and well-documented.

They keep revisiting the documents to make sure that none of the points was overlooked and that all your requirements have been fulfilled.

If you want to discuss your budget or other needs, we are always available to respond to your queries.

We look forward to working with you and help you grow your business.

Please feel free to contact us if you have any questions. 

Bluehost vs GoDaddy: Who’s the Best? 2020

Bluehost vs GoDaddy: Who’s the Best? 2020

When it comes to setting up a website, choosing between popular web hosting service providers is not easy. Such is the case between Bluehost and GoDaddy. These 2 are among the top 20 largest web host providers. They also have similar characteristics like good load and uptime, 24/7 customer support, exceptional security, etc. So, Bluehost vs GoDaddy, which provider should you choose?

 It all boils down to individual preferences, in as much as we are all bound to trust a popular host with plenty of heart-warming customer reviews, we all have different preferences for different Host characteristics. 

Do you prefer shared, VPS hosting?

 If you prefer shared or VPS hosting, then Bluehost is the provider to go with. Bluehost is a 17-year old web hosting company with servers sitting in a 50 square feet facility somewhere in Utah.

It’s among the 20 largest web hosting providers. With adherence to current hardware and internet protocols, Bluehost servers are powered by HTTP/2, NGINX+ catching, and PHP. 

Why choose Bluehost web hosting services?

Bluehost vs Godaddy: Best Shared Hosting Plan

Bluehost’s shared servers are designed to accommodate the hosting needs of multiple users. To get started with Bluehost shared hosting, simply find the shared hosting package that best suits your needs, register, and do your thing.

Shared hosting for those who are on a budget. The cost is amortized over a number of customers to arrive at lower hosting expenses. The only caveats of shared hosting are reduced administrative control and limited traffic. But don’t worry because there’s a solution for the latter. Once your website traffic outgrows what the shared servers allow, just switch to VPS hosting or dedicated hosting.

Cheapest Hosting Plan in the Market

If you don’t have lots of cash to splash, consider going with Bluehost hosting services. Bluehost’s low cost, coupled with its VPS efficiency, makes it the top choice among those looking for web hosting services providers.

Bluehost’s plan with the lowest cost is, of course, shared hosting. It starts at $2.95/month with a $7.99/month renewal. The most expensive Bluehost plan is dedicated hosting beginning at $79.99/month and $119.99/month to renew it. All Bluehost plans, of course, carry a 30 -day money-back guarantee plus new customers qualify for amazing discounts.

GoDaddy, on the other hand, have their cheapest shared plan starting at $2.99/month and renewed at $7.99/month, so no significant difference with Bluehost shared hosting prices here. But when it comes to the most expensive plan, GoDaddy’s dedicated costs more starting at $89.99/month and a monthly renewal fee of $169.99.

 Great Security Options: Bluehost vs Godaddy

Just because Bluehost is the “cheaper” option when it comes to web hosting doesn’t mean they compromise on security. Each plan comes with free SSL certificates. Plus, they all include a domain privacy feature to secure your account information. That way, you are protected from phishing schemes.

Bluehost also includes optional SiteLock security to protect WordPress sites from malware. Redundant storage is possible with CodeGuard. For spam protection, they make use of Google’s Postini to keep suspicious stuff from your website.

Who has a Higher Uptime Percentage and Website Speed: Bluehost or Godaddy

Okay, lovelies, let’s begin with a disclaimer: Bluehost doesn’t claim any specific uptime guarantee. But the guys at hostingfacts decided to monitor both the uptime and load time of the provider’s cheapest shared hosting plans for 3 years, and the finding was that Bluehost has the best uptime and load time compared to GoDaddy’s figures.

Between 2017 and 2020, the average uptime was 99.99 %, while load time was 405ms. GoDaddy, on the other hand, claims to have an uptime of about 99.99 % and an industry-leading load time, but there have been complaints about downtime. Bluehost, on the other hand, has been praised for its lower server response time. So, it is clear from customer reviews that Bluehost is the Host to handle huge traffic. 

Bluehost’s success when it comes to high traffic and server response stems from the provider’s adherence to modern hardware and software standards. Bluehost also relies on a Cloudflare powered global content delivery network.

Best VPS Hosting Services

When it comes to VPS hosting, Bluehost reigns supreme. Expect competitive prices, excellent uptime, and premium support. Bluehost vs Godaddy VPS hosting guarantees speed with 2-4 cores and 2GB-16GB of RAM. Storage is SSD and ranges from 30GB to 120GB depending on the plan.

So, don’t fret if your website traffic has outgrown the shared host servers’ limits. You can simply upgrade to VPS hosting with Bluehost VPS hosting with either of these plans: Standard ($18.99), Recommended ($29.99), or the Ultimate plan ($59.99). Bandwidth varies with the plan, and migration from a shared hosting plan to VPS is freaking seamless with help from the Bluehost support team. 

GoDaddy, on the other hand, is not as popular as Bluehost when it comes to higher levels of hosting. But still, the provider has its strengths such as flexibility – GoDaddy has both Windows and Linux VPS plans. GoDaddy’s hosting also includes root access and Cpanel control. Storage space ranges from 40GB to 240GB. The disadvantage of GoDaddy VPS, though, is that migration from Hosted Host to VPS is not as seamless as is the case with Bluehost: The website owner is responsible for moving files and information to VPS. 

User-friendly Web Hosting Services

 First of all, Bluehost has been endorsed by WordPress. But before you interject why this freaking endorsement matters, you should know that WordPress is the number one open-source content management system in the market. Since beginning operations in 2003, WordPress has only endorsed 3 hosting partners so far, and Bluehost is one of them, which makes it marvelous.

 Secondly, all Bluehost hosting plans include the control panel (Cpanel) feature, so mostly, you will just be pointing and clicking to get things done. For example, WordPress installation is now easy with just a single click.

And this installation comes with hundreds of themes, MS Office 365 and a free domain (1-year). That makes it easy-to-use for beginners and personal bloggers.

Finally, if you don’t want to use WordPress, you can create your website using Bluehost Weebly or Drupal. Just start with a simple template then customize it by dragging and dropping features as you go.

Do you prefer everything under one roof?

 

GoDaddy is a 23-year-old domain registrar and web hosting services provider with over 18 million customers worldwide. They also offer free website building tools. Which means you can do everything under one roof. GoDaddy servers operate on Intel Core 7 processors and can handle traffic with both Linux and Windows operating systems. 

Advantages of GoDaddy Hosting services.

Bluehost vs GoDaddy: Which is the Best Domain Name Registrar?

 

One attractive thing about GoDaddy is that they are the number one domain name registrar in the market. Currently, GoDaddy has got over 59 million domains under its care. There are perks of choosing to do business with the world’s largest domain registrar, of course. The right domain name can put you on the path of success, while the wrong domain name can set your website for failure.

The other advantage is that GoDaddy’s powerful engines make it easy to find a domain name. When you enter a name in the domain search box, the engine quickly lets you know whether to proceed with the name or it has already been taken by searching in the pool of names online. 

 Free-to-Use Website Builder

 With a GoDaddy account, you get a free-to-use website builder. That makes things super easy for beginners because who wants to start writing their code anyway? You can use their free static web builder to create your site then get it on their hosting platforms. GoDaddy also offers shared, WordPress, dedicated, and VPS hosting services.

Includes a Plesk Control Panel 

 While Bluehost is the winner when it comes to user-friendliness, GoDaddy is also super easy to use, starting with its free-to-use web builder to the Cpanel that lets you manage everything using a graphical interface.

 Apart from Cpanel, GoDaddy also provides a Plesk control panel. Now Cpanel allows one to do stuff like domain name management, file management, email management, Third-party Add-ons installation, and management, etc. But it won’t work with Windows servers. That is where Plesk panel excels. Plesk panel can work with both Windows and Linux servers.

Bluehost vs Godaddy Long Money-Back Guarantee 

While Bluehost plans include a 30-day moneyback guarantee, GoDaddy allows a 45-day trial period on their plans before opting out. That means that if you buy their services and later find them unsatisfactory, you can ask for a refund within the first 45 days. You will only receive the money spent on hosting plans, not add-ons.

GoDaddy’s long money-back guarantee period shows the confidence they have in their services. Bluehost, on the other hand, doesn’t allow customers such a long time to make up their minds about the company’s services.

Best Email Hosting 

GoDaddy also excels when it comes to business email solutions. Their cheapest email hosting solution starts at $3.66/month per user and guarantees 99.9 percent uptime. Storage per user starts at 50GB to unlimited plus this plan comes with an efficient search system, so you don’t have to worry about huge piles of email, you can always find what you want using the search feature. 

Award-Winning Customer Service

GoDaddy and Bluehost both offer 24/7 customer service. So, if you mess up your website, you can always ask for help resolving the issue. The team of experts also keeps an eye on your servers, patching up any vulnerability that may arise. The only issue is that they are a bit slow to respond to customer complaints. But you have to understand that GoDaddy is a big company handling over 50 million domains, so be a little patient lovely.

So, there you go. Choosing between GoDaddy and Bluehost web hosting services just boils down to personal preferences. Do you have a windows-based or Linux-based server? Do you need the best email hosting solution in the market? Do you want the best shared hosting services? Etc.

bluehost vs godaddy, bluehost or godaddy winner

And the Winner is…Bluehost

  • Free domain 100% 100%
  • Cheapest Hosting Plan 100% 100%
  • Free SSL Certificate 100% 100%
  • 1-Click WordPress Installation 100% 100%
  • Best Uptime and Fastest Load Time 100% 100%
  • 24/7 Customer Service 100% 100%

Overall, in the war of Bluehost vs Godaddy, Bluehost is the winner. It has the best Shared hosting plans, VPS, and dedicated servers. GoDaddy, on the other hand, is the best when it comes to email hosting; it’s also the best domain registrar. Bluehost remains specialized in WordPress. So, if you want to enjoy WordPress efficiently, consider buying a domain from GoDaddy and hosting it on Bluehost. Bluehost Add-on domain features allow for unlimited web hosting.

How to Host your GoDaddy domain on Bluehost?

So, you just bought hosting services from Bluehost but at the same time have a couple of GoDaddy-based domains that you want to bring under Bluehost? Well, thanks to Bluehost’s Addon domain service pointing your GoDaddy domains to Bluehost server is a piece of cake.

Bluehost vs Godaddy: Here’s a perfect way to get the best of both:

When you buy a Bluehost account, you get one free domain and an option to purchase other domains from Bluehost or other domain registrars and point them to Bluehost. That way, Bluehost allows for unlimited Webhosting. Here is the guide to point your GoDaddy domain to Bluehost.

 Step 1: Customise your GoDaddy’s Domain Name Servers

 The first step is to point your GoDaddy domain Name server to Bluehost. So, log in to your account on GoDaddy, navigate to the domain manager, launch it then select the domain you would like to host on Bluehost.

 Next, you just have to customize the domains Name Server, so under the Name Servers tab, click Manage, and then change the Name Server type to Custom. Finally, point the GoDaddy domains Nameservers to default Bluehost Nameservers, i.e., they should now be Ns1.Bluehost.com and NS2.Bluehost.com.

 Step 2: Add the GoDaddy domain to your Bluehost account

 The above changes will take effect between 5 minutes to 4 hours meanwhile proceed to make your site ready for launch by adding this domain to the Bluehost account. So, log in to your Bluehost Account, Click the Domains tab, then on the details that appear, click Assign.

Next type the domain you are planning to add, allow Bluehost to verify ownership details. If Bluehost cannot automatically verify your add-on domain details, you will be given alternative ways to prove the ownership, like uploading a sample file.

This procedure works for any domain registrar, not just GoDaddy, so have fun with it!

Disclaimer: The Owner of this website may receive commissions for the recommendations made in reference to the products or services on this website. This compensation may be in the form of money, services, or complimentary products and could exists without any action from a website visitor. Should you purchase a product or service that was recommended by this website, it is understood that some form of compensation might be made to this website owner. For example, if you click on an affiliate link at this website and then make a purchase of the recommended product or service, the owner may receive compensation. 

Want us to Build Your Website? Contact us Today

Website Development Consultants: How to Hire the Best

In this growing age of technology, almost every business is facing tough competition. And hiring the right website development consultants can be a daunting task.  According to a rough estimate, nearly 380 new websites are launched every minute, which is a big number....

Bluehost vs GoDaddy: Who’s the Best? 2020

When it comes to setting up a website, choosing between popular web hosting service providers is not easy. Such is the case between Bluehost and GoDaddy. These 2 are among the top 20 largest web host providers. They also have similar characteristics like good load and...

Landing page vs Homepage: 3 Huge Differences

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It's freaking 2020, and getting a website up and running is easy that almost anyone can do it. But what is not easy is creating a perfect website. So you're on the verge of a website revamp? Even expert web designers and online marketers will tell you there's no such...

Best SEO Services for a Small Business

Search engine optimization (SEO) is an important element of creating a successful web presence and growing your business. SEO is part skill, part knowledge and there are no quick fixes or one-size-fits-all solutions. Finding affordable SEO services for a small...

Ultimate Guide to Hire the Best Freelance Web Designer in Los Angeles

Building a website is not easy. With the abundant do-it-yourself website builders on the market today, it seems like building a website from scratch is not all that hard.  Well, it is. The amount of work that goes into creating the perfect website for your business is...

Landing page vs Homepage: 3 Huge Differences

Landing page vs Homepage: 3 Huge Differences

Digital marketing is one of the benefits modern technology has brought for business owners worldwide. According to statistics, approximately two-thirds of small businesses use sites for online marketing. There are critical factors of a website that determine how much traffic the site converts. There are definitely a few major differences between landing page vs homepage. This short guide will help you determine the best way to use both. 

A landing page is a web page that acts as the website’s entry point, with the intent of translating the views to conversions. On the other hand, a homepage is the default page that serves as the introductory page for a site. It acts as a table of contents for the visitor. 

Both have different purposes, audiences, and functionality. Understanding the comparison between the two is vital as it helps you translate leads to conversions. To do that, you have to comprehend the key ways that the pages differ. 

Landing page vs. Homepage

landing page_vs_homepage_

Although a landing page might seem similar to a homepage, there are ways to tell the two apart. However, it is essential to utilize both for a more successful business website. 

  1. Your audience

This is the first difference between a landing and a home page. When it comes to the former, the viewer is already interested in your services or product. The viewers on your landing page are sure they are interested in what your business offers and have a high chance of converting to clients. 

Therefore, the audience for a landing page is a specific target demographic that is more likely to convert. 

For a home page, the audience gets a navigation tab and additional links related to the business. The goal is not only to convert but also to help your audience interact with your website and social media relevantly.

  1. The content 

It is prospective that a landing page and home page may share some information; a landing page usually has more explicit content. Successively, the information on the page should be in relevance to the paid search ads the viewer clicked. 

For instance, if you own a medical institution and potential client is interested in pediatric services, make a landing with content based on that exact department. The page will assure the viewer that those precise services are what they are after. 

Homepages attract organic traffic, which means you do not know what drove the viewers to your site. The content on the page is comprehensive and offers more than a particular product or service you are marketing. In a similar case of a medical institution, a homepage will have content on all the services offered. 

  1. Call-to-Action

Since a landing page has only one target; to pursue visitors to convert, it typically includes an appropriate CTA. A homepage may or may not have a call-to-action as its primary target is to be resourceful to the viewer.

Here are a few design strategies and tips to increase conversions for landing page vs homepage.

Every business owner needs a check-list on how to boost their landing and home pages productivity. Gladly, the list below is your go-to roster to increase conversion rates for your landing and homepage page alike.

  • Use an attention-grabbing headline
  • Include visual content 
  • Always start with the essential info
  • Take advantage of lists/bullets to mention the benefits of your product or service
  • Include social media references or proof
  • Use an unambiguous call-to-action
  • Keep distractions to a minimum

You should note that the answer to a successful and highly converting website is to test the site and always put your audience first.

In conclusion, every business owner or manager should get consistent customers using a reliable website. Call (424) 221 – 5742  or fill out the form below to have your website built by the best agency in the digital marketing industry. 

Contact Us & We'll Get Back to You in 24 Hours

Website Development Consultants: How to Hire the Best

In this growing age of technology, almost every business is facing tough competition. And hiring the right website development consultants can be a daunting task.  According to a rough estimate, nearly 380 new websites are launched every minute, which is a big number....

Bluehost vs GoDaddy: Who’s the Best? 2020

When it comes to setting up a website, choosing between popular web hosting service providers is not easy. Such is the case between Bluehost and GoDaddy. These 2 are among the top 20 largest web host providers. They also have similar characteristics like good load and...

Landing page vs Homepage: 3 Huge Differences

Digital marketing is one of the benefits modern technology has brought for business owners worldwide. According to statistics, approximately two-thirds of small businesses use sites for online marketing. There are critical factors of a website that determine how much...

10 Website Revamp Tips & Best Practices for 2020

It's freaking 2020, and getting a website up and running is easy that almost anyone can do it. But what is not easy is creating a perfect website. So you're on the verge of a website revamp? Even expert web designers and online marketers will tell you there's no such...

Best SEO Services for a Small Business

Search engine optimization (SEO) is an important element of creating a successful web presence and growing your business. SEO is part skill, part knowledge and there are no quick fixes or one-size-fits-all solutions. Finding affordable SEO services for a small...

Ultimate Guide to Hire the Best Freelance Web Designer in Los Angeles

Building a website is not easy. With the abundant do-it-yourself website builders on the market today, it seems like building a website from scratch is not all that hard.  Well, it is. The amount of work that goes into creating the perfect website for your business is...

10 Website Revamp Tips & Best Practices for 2020

10 Website Revamp Tips & Best Practices for 2020

It’s freaking 2020, and getting a website up and running is easy that almost anyone can do it. But what is not easy is creating a perfect website. So you’re on the verge of a website revamp?

Even expert web designers and online marketers will tell you there’s no such thing as a perfect website, and that much is true.

Still, it doesn’t mean you can’t optimize your website design for functionality and give visitors some goddamn heart-warming cyberspace experiences.

Yes, website design matters. Did you know that it only takes 50 milliseconds, i.e., 0.05 seconds for visitors to form an opinion about your site and decide whether to browse further or leave?

The cyberspace is characterized by rash judgments and blink-of-an-eye decisions based on how visually appealing your website is.

Everyone is on the move. Therefore first impressions matter!

Website design also affects your credibility and conversions and marketers are all familiar with the following statistics: 9 in 10 Americans don’t trust brands with a poorly performing website.


In a SOASTA survey to determine the impact of CyberSpace experience on brand performance, 88% of 2,044 adult American respondents said they would not trust brands with poorly performing websites.

In fact, they confessed to harboring negative feelings about brands with a poorly-performing website: 75 % said they would be annoyed, 69% would be angered, 12 % would feel disrespected by slow-loading pages.

For businesses, what these statistics mean is that websites are more than just a bundle of related multimedia content under a single domain.

It’s your sales pitch, a presentation of the business idea, an invitation for internet users to take a look at your products and services.

How your website is designed, therefore, impacts your credibility and, thus, brand performance.

Websites can no longer rely on mental-stimulating content only; the design is key to capturing internet users. 

Otherwise, what is the use of having the best content if no one reads it because your website is inconvenient?

(By the way, this is the perfect time to mention…We design beautiful websites. It’s what we do. We can redesign yours too. Affordable prices, great customer service. We’re pretty awesome. Get in touch.)

 

The good news is, the advanced machine learning and sister-like technologies have made it easier to analyze internet user behaviors and come up with tips on how to improve their cyberspace experiences.

Different industries prefer different website designs.

But in 2020, there are a few standard rules you should follow to give your website the best appearance and functionality.

Here are the tips you should keep in mind when considering a website revamp:

1. Declutter the Homepage & Landing Pages to Revamp Your Website

Sure, for a blog post, you want to say much, and that’s okay because the information is the new currency.

But filling your landing pages and homepage with text is another matter altogether and it’s the surest way to scare internet users away. 

When it comes to the homepage and landing pages, just tell your story in a few words. Otherwise, internet users are going to feel like you are overselling.

2. Use Dynamic Landing Pages

Content vs. context marketing, know your internet marketing jargon, and the tools at your disposal to put the ideas at work.

When it comes to the internet business, content is king, but context is queen.

Content marketing generates lead by capitalizing on internet users’ needs for information and making that information available.

But context marketing makes use of consumer interests, hobbies, browsing platforms, etc. to serve content at the right time hence making it hard to ignore.

One of the ways to achieve context marketing is by use of dynamic landing pages that fine-tune the message displayed based on internet users browsing history.

According to a survey by periscope, adding this touch of personalization increases conversion rates by 9.2% (on desktop devices) and 25.2% (on mobile devices).

 3. Instead of Telling, Show 

What does it mean to hear that YouTube is the second most visited engine after Google?

It means that now more than ever, internet users are consuming graphical content more than text.

Among the 18-34 demographics, YouTube has outperformed cable networks. Videos and images are more engaging, memorable, and share friendly.

Videos also contain more content: Did you know that a 1-minute clip is equivalent to 1.8million words?

So, visitors have been bouncing off of your site after just a few seconds? Revamp your website by engaging them with graphical content instead and keep them for longer on your site.

For example, instead of just writing how your product works, use images, or shoot a video demonstrating the goddamn thing.

Graphics help internet users consume more content. Videos have been revealed to up conversion rates by about 86%. But keep in mind that not all graphics are created equal.

Here are the Do’s and Don’ts when it comes to website graphics:

Do’s and Don’ts on website graphics are upload easy-to-follow graphics that are short, helpful, and with a clear call to action.

Additionally, remember to make your graphics engine-friendly: Avoid excessive graphic library documents, keep videos shorter than 2 minutes, research your keywords, and include video transcripts tags and subtitles.

4. Revamp and Streamline the Navigation on Your Website

 Make your website navigable because, as I asked before, what is the use of having great content if no one reads it because your site is unnavigable?

The greatest design sin is making multiple browsing windows available but with no easy way to move back and forth between them.

Multiple pop-ups are annoying. The same is with ad-covered content

Search engines reward websites with reliable navigation and logical flow of content.

For easy navigation, put a logo on your homepage, and a structured menu in the header of the site. Search boxes on the homepage are great, too; they help users locate items quickly.

And don’t forget an easy-to-use map to give users a quick look at your site’s layout.

To help users move up and down a web page quickly, provide vertical navigation. But for a more clean and modern design, guided navigation is the way to go.

Guided navigation leads visitors to sections of the site by asking them questions and gauging intent from their answers.

 

5. Maintain a Logical Flow of Information

Ensure that content on the site is arranged clearly.

No one wants to spend time exhuming leads buried in the final paragraphs of blog posts.

Remember, it only takes 0.05 seconds for internet users to decide whether to proceed on your website or use the back button.

Most of these judgments are on how your site looks visually.

Simplicity and familiarity are vital, so stick to conventions and draw attention to sections of the webpage by applying color, contrast, spacing, and size to your work. 

Part of a successful website revamp is maintaining a clear information hierarchy by providing breadcrumbs that make it easy to navigate the pages’ XML tree.

Lastly, remember no one likes an ocean of continuous information, so use white pages to declutter and avoid overwhelming readers.

6. A Website Revamp Should Also Focus on Safeguarding User Data

Visitors love it when you show that you value their privacy.

The Facebook-Cambridge Analytica data scandal is 2 years behind us. However, we are still shocked at how the company we trusted with our information could breach that trust at such a significant level.

User data privacy is the current trend in online marketing and website design.

Avoid suspicious activities such as asking users to fill in a lot of forms on your site, malware-carrying phishing ads, etc. guarantee user privacy and data safety using SSL scrips on those lead forms.

You can even make yours a McAfee secure website.

7. Avoid Unwanted Pop-ups

Yes, we know you make money from ads, but must the ad cover the content? Must you also allow a sea of pop-up ads and unwanted redirects?

Come on, lovely, don’t be that guy.

Unwanted pop-ups and redirects that leave visitors confused on which page they were browsing are damn annoying.

Thank God for the back button, internet users won’t tolerate that.

8. Get Rid of Excessive Graphics, Redundant, Old and Irrelevant Pages

If you have been experiencing higher bounce rates than your competition, consider increasing your website speed.

Causes of slow-loading pages include broken links, heavy pages due to excessive graphic library documents: dense images and long videos, etc.

Fix these issues and transfer the website to HTTPS to reduce your bounce rate.

You can use image compression algorithms to encode dense images with fewer bits.

These will not only lead to fast-loading web pages but also make the image more shareable and more convenient to store.

 

9. Making Your Site Mobile-Friendly is a No Brainer for a Website Revamp.

Data from Alexa rankings show that 8 out of the top 10 highly performing websites are optimized for mobile platforms.

According to a 2018 survey from Statista, 52.2 percent of internet traffic comes from mobile devices.

That means more than half of internet users want their web pages served on mobile platforms, and the trend is only going to rise, so don’t lose on these numbers.

A mobile responsive site is vital for both user experience and SEO purposes.

57% of internet users say they won’t recommend a brand with a poorly designed mobile site to their friends.

And Google algorithms are designed to allocate 70 percent of the top page results to websites optimized for mobile platforms.

 10. Utilize the Fold Well

Above the fold is the top half of the front page of a website.

It used to be a publishers’ favorite spot on the website real estate.

They would cram content, ads, contacts, etc. above the fold because the idea was that no one scrolled below the fold anyway.

However, with the advent of mobile devices, users learned how to search brand information on their own, and scrolling became a habit.

You no longer have to cram information above the fold. But still, the top half of the front page is relevant. 

Here is where you do value proposition using headlines that appeal to the readers’ emotion and not just viral marketing gimmick.

Studies show a clear value proposition boosts conversion rates by 30%. But declutter and keep the headline minimalistic with a clear call to action.

The Take-Home? 

Okay, there you go lovelies, the internet world is freaking dynamic.

The technical fine-tunings that landed you on top of search results yesterday may not cut it today.

Search engine algorithms are now “perceptive,” so consider using the above tips to make your website functional and user-friendly. 

If your interested in building a beautiful website for your business but don’t want to worry about all the technical stuff, give us a call.

We love working with small to mid-sized businesses. Our prices are affordable and we offer great personalized customer service.

Call (424) 221 – 5742 or contact us using the form below. 

Contact us. We'll Get Back to You Within 24 Hours

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Best SEO Services for a Small Business

Best SEO Services for a Small Business

Search engine optimization (SEO) is an important element of creating a successful web presence and growing your business. SEO is part skill, part knowledge and there are no quick fixes or one-size-fits-all solutions. Finding affordable SEO services for a small business can be a challenge. This guide will teach you the basic needs of every business when it comes to SEO services. 

The online business world is competitive and getting ultimately more competitive every day. To be able to consistently flourish on the internet you will need professional SEO services that consider every one of the factors that impact your business’s website.

From deciding on the best target keywords, to building an efficient linking strategy, to creating a robust set of page titles and image tags, to maintaining the frequent changes from Google, Bing, and other search engines.

The challenging and great thing about an effective SEO strategy is that it adds up to more than simply finding the right amount of backlinks. 

In the current digital world, SEO is what pushes your business forward and can help you pull away from the online competition, which is the main objective. There are various SEO services that support start-ups and small businesses in growing and being successful on the market.

If you are also a sole proprietor or entrepreneur, then I strongly suggest you focus on the value of SEO services for your small business.

As SEO has evolved our services have continued to keep rate with the swift changes of the online world.

From the value of on-page content and business blogging to digital marketing, social media, internet marketing, and content marketing we know how the bits fit jointly and the actual impact it has on your business.

Search Engine Optimization (SEO) is exactly what can boost the odds of consumers finding your small business’s website via Google, Bing, Yahoo, and other major search engines.

Though the major player will always be Google. 

Google has 3.5 BILLION searches every day. Every day.

That means that people are constantly searching for businesses just like yours on Google every day. That’s 100% free traffic that you could be utilizing for your business.

No amount of paid advertising can compare to the value of having your business website on Google. The key is making sure when potential customers search for a term related to your business on Google, your business comes up in the first 3 results. 

SEO is not one process, but a superb amalgamation of varied procedures together. Therefore, SEO Services can’t be justified below a certain price.

So beware of the “cheap” SEO companies that offer amazing results and promise to rank your business in the top 3 results for little to no money.

These companies are 100% shady. At best they will use “black hat” techniques that will get your website banned on Google, and at worst they’ll take your money and run. 

It really is wise to do in-depth research about any company that guarantees amazing results at a really cheap rate.

Understand that this is hard.

SEO is a practice that requires content creation, outreach (for backlinks), on-page optimization, page speed optimization, and various other techniques to get results.

And those results take time.

Sometimes anywhere from 3 to 12 months. Therefore, you can judge a company’s trustworthiness by how honest they are with results and the time it takes to achieve those results. 

How Would Affordable SEO Services Help a Small Business? And How Much Does it Really Matter? 

Search Engine Optimization is becoming an undeniable area of the larger world of digital marketing.

SEO is one particular area that has proven to be profitable for small and big companies alike.

This has given birth to a huge number of  SEO organizations all over the world – from highly expensive multinational companies to customer-friendly smaller organizations, a whole lot of organizations nowadays are interested in providing SEO services.

This also goes back to our “blackhat” cheap SEO companies that guarantee to serve the goal of SEO but are neither trustworthy nor effective. 

Well, every small company out there should desire one thing, to attract more and more customers to their business, therefore, increasing profits. To meet this end, SEO is one such technique that has been used thoroughly.

SEO, in essence, is the preferred method used to attract a  ‘free’ traffic stream of potential customers to a business’s website.

But keep in mind that everybody else out there is endeavoring to do exactly the same. Not merely your business website, but all the business websites are in competition with yours to attain the highest amount of traffic per day.

Benefits of SEO Services for a Small Business

Virtually all companies have their official website nowadays, but the question is if the websites can be found on the various search engines like Google. If your website has poor SEO then you’ll never be found on Google, let alone for the target keyword your potential customer is searching for. 

Therefore, if the web site has been well optimized, it has the following benefits:

  1. Establishes a long-term effective traffic source. (thousands of potential customers coming to your website every day)
  2. Effectively reduces the price tag on advertisements. (No need for paid advertising when you’re getting so much “free” traffic to your website on a daily basis.)
  3. It creates very strong brand awareness. 
  4. You own a website that engages your customers and is user friendly. 

Small Company SEO Services that Matter

First and foremost, I’d like to let you know that there are two critical areas of Search Engine Optimization: On-site (or On-page) SEO and Off-site (or Off-Page) SEO. 

On-site or On-page SEO 

On-site or on-page SEO refers to the entire optimization process inside the web site. Even if you prefer never to pay specific attention to the marketing of your site, make sure that at least the On-site part is correctly implemented. It is necessary. Find the main methods of on-page techniques are below:

  1.  Keyword Research
  2.  Meta Tags
  3.  Image Optimization

 Google’s main goal is to provide an answer to a searchers’ query. That means that your website should always be optimized to the target keyword that is related to your business or website. 

For example, let’s say you have a roofing business, and after doing keyword research you realize your target keyword should be “best roofing business in Los Angeles”.

If this is your target keyword then you have to make sure your website page or blog post is optimized for Google to rank you in their search engine for the term “best roofing business in Los Angeles”. 

For a more in-depth on-page optimization explanation give us a call. We’ll answer any questions you may have.

Off-site or Off-page SEO 

This refers to the number of backlinks as well as the quality of the backlinks pointed to your website. A backlink is simply another website similar to your own that links back to your site. 

So let’s stick with the roofing example. 

If you wrote a blog post for your website called “10 reasons why we’re the best roofing business in Los Angeles” (target keyword remember?) and it was so great, other websites started linking to your post from their own website. 

That’s called a backlink. And they are hard to come by, which is another reason why SEO companies charge so much. 

Getting backlinks requires outreach, content creation, and most importantly time. This is such a huge part of SEO and so time-intensive that many SEO agencies outsource this for their clients. 

Are These SEO Services ReallyWorking For My Small Business?

While SEO doesn’t provide easier-to-calculate ROI like that of paid search, you can measure almost anything with proper traffic monitoring and analytics.

The best course of action is always focusing on how certain actions are likely to affect performance and development and trust me they certainly will.

Any good SEO will likely aim at these improvements.

Businesses want to know and understand where they were, where they are, and where they’re moving in conditions of digital performance, specifically for SEO when they have a person/company that is being paid to execute on its behalf.

With that understanding, Phillip W Marketing provides consistent reporting and analytics. We send weekly reports to show that movement in the search results as well as logged documentation of everything that was done to improve the ranks. 

It’s important that we are transparent in our work and communication is clear and flowing. Knowing what’s happening on a weekly basis to increase traffic to your business is essential to determine the effect it will have in the future. 

How SEO Can Improve Your Visibility and What it Takes to Get to the 1st Page

Your business’s visibility skyrockets when potential customers search for terms related to your business and they find you on Google.

This is more commonly known as organic and natural traffic. Sometimes getting your business’s website to show up on the 1st page of any search engine takes a whole lot of dedicated time of optimizing your company’s website.

In addition, a lot of your competitors have been doing SEO for a long time and have gained the respect of Google and you are not going to beat them right away. 

To get one the 1st page of Google for your chosen keyword requires a dedication to building your website on a constant basis. It requires quality content, backlinks, authority in your niche or business and time. Constant optimization and link building are just two reasons why you should choose a reliable and trustworthy SEO company to work with. 

Below are a few reasons why it’s ideal and beneficial to use SEO services for your small business.

Local Businesses Are Positioned Online

With the help of search engines, approximately 80% of consumers look for products online.

If your company doesn’t have an online presence, you are essentially denying yourself the ability to be found by billions of users every day.

Simply being on the internet is insufficient. We see it all the time. Businesses create their first website and sit down waiting for the customers to come. That never works.

It’s because approximately 90% of consumers searching on the internet usually don’t go past the first page of search results. Which means just having a site won’t cut it.

SEO is vital for allowing your website to be found. Together with additional online marketing strategies and tools (i.e. blogging and social media marketing), it is quite powerful for ranking positions, brand awareness, and the future success of your business.

Targeted Customers

Among the primary reasons for creating a website is to increase and diversify your customer acquisition strategy.

Are you aware that businesses grow twice as fast with a website and the right online marketing strategies?

Using the implementation of SEO, you can boost your rankings which translate into more customers, leads, and sales via targeted online visits.

It’s Cost-Effective

SEO is an excellent ROI. This is one of the most affordable tools that a small business can incorporate for his or her online marketing strategy. The investment of SEO is long term. If done right, building a blog post or web page and investing in SEO could return profits for your business for years to come.  

Better Ranks Help Build Brand Awareness

Brand awareness is an excellent perk that is associated with your rankings in the various search engines.

This is beneficial because customers are more likely to trust a brand that appears in the top positions as opposed to those stuck on page 4 of the results.

High Converting Traffic is Generated

SEO is research-intensive while being a highly targeted process. Via keyword analysis, SEO can determine the type of customer your business needs to attract by optimizing your site for several keywords that are relevant to your business.

Keep in mind that some SEO experts tend to incorporate behavioral reasoning to discover keyword search intentions.

Consumers Use Smartphones More than Desktops

Each year the amount of traffic that is delivered to cellular devices (smartphones, tablets, etc.) is expected to exceed that which is delivered to desktop computers.

For this reason, there’s a number of local SEO techniques that are effective for mobile optimization.

Works with Social Media

Another huge factor in how Google ranks websites can be attributed to that company’s social media presence.

Social media marketing and SEO have a symbiotic relationship. The attractiveness of social marketing platforms is well suited for SEO, while SEO raises its visibility. 

Your Competitors are Already Implementing SEO

Ignoring SEO is doing your business a disservice. It’s only allowing your competition to truly have an upper hand on you in the market. Especially in today’s climate. Organic and natural SEO is more important than it has ever been before and your competition knows this.

Your business definitively requires a plausible SEO strategy if you want online success.

Outranking Bigger Businesses

It is becoming more and more common for smaller businesses to outrank their much larger counterparts as a consequence of proper SEO implementation.

Know Your Rankings

Within the Google Search Console system, you can go to “Traffic.” After that, go to “Search Queries” to determine where your unique site is ranking for a certain keyword.

You will discover a ton of other tools that provide you with valuable SEO insights as well, such as SEMrush and AHREFs.

What to Look for in an SEO Company

Not all SEO experts are created equal. Although some follow guidelines and work hard to help your site rank high on the search engines, others may take the easy way out, using techniques that will eventually injury your site’s reputation and could even cause penalties.

If you’re considering selecting an SEO company to provide search engine marketing services for your business, there are many things that you might want to consider.

Here is what you should look for within an SEO company:

Recent Success – If you’d like to learn how successful and experienced an SEO company is, you could start by looking at their recent successes. Take a look at the company’s case studies and customer reviews to see how they have got helped businesses before.

Have they helped companies get on the first page of Google

Customized Services – Another important thing to consider when searching for an SEO company is whether or not they provide strategies that are personalized to the initial goals of your business.

With regards to SEO strategy, no two companies are the same.

You will need to ensure that you’re dealing with a corporation that has considered the time to get to know your industry and market and understand your business goals and budget.

Work Performed In-House – Another thing to consider is a company that performs almost all their SEO services in-house. Some SEO businesses will outsource their work to third-party SEO companies in order to spend less.

However, you never know who you’re getting to focus on your site and what their experience level is if they’re no longer working in-house with the business that you’ve chosen.

Stick with an SEO agency that performs their work in-house, so you know who’s working on your website and controlling day-to-day tasks.

These are only a few factors that you’ll want to consider whenever choosing SEO services for your small business.

Various other things you should consider is how long they have been around in business and what types of services they offer.

Our SEO services are specialized and tailored to your business goals. Our goal is to help your business reach its digital potential. Call us today for a free consultation and take the first step to get real customers to your website every single day.

Contact Us Today

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