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Website Development Consultants: How to Hire the Best

Website Development Consultants: How to Hire the Best

In this growing age of technology, almost every business is facing tough competition. And hiring the right website development consultants can be a daunting task. 

According to a rough estimate, nearly 380 new websites are launched every minute, which is a big number.

So, you are competing with websites that do not just match your niche but also many other local and international businesses that rank highly in Google. 

It has therefore become essential for businesses to have their online presence to help combat increasing competition.

Websites not only help businesses mark their presence but also help them to grow with the help of an outstanding platform that captures the attention of users.

Having a quality website for your business is probably the first step in marketing your brand.

Imagine having potential customers visiting your website but being put off simply because your website is not attractive enough or it doesn’t have the required functionality to convert them into buyers. 

You website’s homepage or landing page is the first point of contact with your customers and therefore it should be properly planned and designed.

Designing a website is not a process that gets done within a day or two.

It’s a process that involves unlimited revisions and evolving design elements to cater to a client’s requirements and to compete with similar websites already published on the internet. 

Making a website is not about only pretty graphics; rather it is much more than that. A good website is one that caters to the interests and needs of customers and provides them with the best online experience.

If the website is only focused on good graphics then it is most likely that the customers will navigate to some other website that can better serve the purpose.

And not to mention the customer might never come back again to visit your page. 

It is therefore very important to have a website that is capable of converting its visitors into customers.

We will shortly tell you how we provide the best website development consultant services and why you should hire us to have the best possible website for your business.

But first, let us tell you what website development consultant services are and what services do they provide.

**Read our article on how to hire the best web design freelancers for a more in-depth look. 

website development consultants, web design consultants,

When it comes to web design, the first impression is your last impression. Make sure your website represents your brand in a way that makes customers feel included and considered.

Phil W.

CEO, Founder

Benefits of Having A Good Website

Websites are immensely important for the success of any business regardless of their industry, size, or for that matter line of profession.

Websites can help businesses in a number of ways that include; 

As we say “the first impression is the last impression”, it is very important to have a website that will create the best first impression on its visitors necessary to convert them into customers.

It is a normal practice that people search on the internet about different businesses and they are navigated to the sites of various brands or companies existing in the market.

If you have an effective website that has the ability to create a first impression then you are most likely to achieve more customers.

As we are living in the era of technology, online presence is mandatory for any business that wants to target a maximum number of audiences which cannot be achieved otherwise with the help of retails stores or offices.

Therefore having an online presence means more customers which leads to more revenue. 

A Website is great for branding.

Brand image plays an important part for the success of any business.

With the help of an effective website, you can promote the image of your business, resulting in a competitive advantage in the industry.

From choosing the right theme for your website to being consistent with the design and selecting the right colors, there are many steps involved in this process. 

Websites can be thought of as promoting tools that help in effective marketing of products and services. Your customers will always be up to date with the latest news and promotion necessary for the growth of your business.

You can create new pages and blog posts to grow your business effectively if you have a website.

These pages also help your website to rank high in search engines especially if they are optimized for certain keywords. 

With the help of an effective and professional website you can always seize the opportunity of selling your products and services at the best rates that will increase your revenue.

People nowadays look for credible sources to spend their money online.

If your website is not secure or not easy to navigate, it will not be very useful for the potential customers. 

Now that you are aware of the importance of having a great website, let’s find out how you can actually go about designing one. 

website development consultants, website development, web design,

What Are Website Development Consulting Services?

Website development consulting can be thought of as a process where the consultant plans and executes your website and makes sure that the success of your website is beyond par. 

These individuals possess the necessary skills and are trained to provide their services with respect to the following fields; 

Technology: Once they have an idea of what your business is and what your objectives are, they exactly know what technology or platform will best suit your needs.

Website development consultants are capable of making websites for businesses of all types with the help of different technologies such as HTML, JavaScript, and other programming languages.

Business Strategy: Website development consultants will ask for information regarding your business strategy after which they will get insight into your intended audiences, your competitors to help implement that business strategy.

The consultants will plan what features are necessary for your website to gain a competitive advantage and boost traffic by interviewing clients to discover their online needs and their expectations from the website.

Design: Whether you are hiring them to improve your existing website or you want a brand new website for your business, consultants know what design will give your customers the best experience.

A good design has to be user-friendly and should also make your products attractive for the customers.

Development: Development is the most important phase of any website development as a website should be fast to upload, secure, and easy to understand.

Your website development consultant will take care of all these aspects to make it most beneficial for your business and customers.

Marketing: Consultants will also help you to enhance your marketing campaigns and they will help promote your business as well.

Maintaining Website: Website development consultants are also responsible for maintaining existing websites, web pages and updating web portals as and when required.

Monitoring Web Traffic: Monitoring website traffic and analyzing the patterns is an important task as it helps businesses to make necessary changes to improve the performance of the website or a web page.

Monitoring and analyzing website traffic requires expertise which is why consultants are there to see where pages are succeeding and which pages require adjustments.

So, you see that designing a website is only one of the steps of having and maintaining a website over the years.

It’s an ongoing monitoring process that calls for certain skills and expertise to make sure your website keeps running smoothly without any downtime, errors, or defects.

Check out our portfolio for examples of beautifully designed websites. 

website development consultants, website design consult, website designer,

What Skills And Qualification Website Development Consultant Should Have?

Website development consultants need to be the experts of every detail ranging from having a good eye for graphic design to strong knowledge of website optimization to expert programming skills required to create web pages to specialist skills for creating a brand image.

There are some other skills too that you should consider while hiring a website development consultant such as:

Coding: Website development consultants should have professional programming skills in various web coding languages such as HTML, CSS, .NET, and Java.

Graphic Designing: Websites need to be graphically attractive and user friendly to gain maximum traffic, therefore website development consultants must have excellent graphic designing skills so that they can add the best graphics to the web pages making them highly visual.

Computer Skills: It is essential for consultants to have strong computer skills and they should know how to work with different applications and software especially content management software such as Skype, Photoshop, etc.

Communication Skills: As I explained earlier, website development consultants gather information from customers and turn that information into web pages; therefore it is very important for them to have good verbal and written communication skills.

Customer Service: The consultants deal with multiple customers which call for the need for extraordinary customer skills.

Time Management: The customer often comes with very tight and rigid deadlines which the consultant must not miss and that is possible only if they have good time management skills.

Attention to Details: Website development consultants are required to not only write code but also tweak existing websites required to boost traffic, therefore they must have the ability to pay attention to every tiny detail so that they don’t miss on any opportunity.

website development consultants, web designer, web development,

Can Website Development Consultants Be Hired For Improving Existing Websites?

Yes, if you already have a website but you are not satisfied with its performance, then website development consultants can be hired to improve it.

It has been found that almost 90% of the website visitors leave the website due to poor design.

And if they leave your website it is most likely they will end up visiting one of your competitor’s websites which is not something you would ever wish for. 

The more the number of visitors leaving your website, the higher the decrease in revenue due to a decrease in the potential of converting visitors into customers.

This is why businesses need a fully functional and striking website design which not only easily grab visitor’s attention but also give them a good experience. 

A website development consultant can help businesses improve their existing websites in a number of ways such as: 

Highlight Mistakes: We have come across many companies who design their own websites just to avoid costs or to save money, however, only very few of them have the knowledge required to make a good website.

As a result of a lack of knowledge, those companies end up making ordinary mistakes that they are not even aware of.

These mistakes not only damage their reputation but also push their visitors away. Some of these mistakes are:

  • Inappropriate display of products
  • Cluttered content
  • Copying content from some other website and pretending it to be theirs
  • Complicated navigation
  • Contradictory branding
  • Improper marketing 

Once the mistakes have been highlighted by your website development consultant, he will propose possible solutions which can then be incorporated.

Ensure The Website Is Up To Date

As stated by Forbes, there are only seven seconds for a brand to impress its visitors and an outdated design will surely bounce them without them being bothered to read the content of the page.

In this age of technology, the visitors have plenty of options to choose from and they are smart enough to differentiate between an outdated and well-designed website. 

Therefore it is extremely important for businesses to keep their websites up to date with all the relevant content in accordance with the current needs of the customers.

Since businesses are not aware of what makes a website up to date and relevant therefore website development consultant should be hired as he is aware of the latest trends in web designing and development.

The consultants help businesses with:

  • Maintaining website security
  • Keeping content fresh and up to date
  • Refreshing and improving website design
  • Deleting zombie web pages
  • Removing any unused plugins

Making the website relevant and up to date will not only create a very good first impression but will also keep its visitors engaged which will most likely convert them into customers as a result of their experience.

Improving Search Engine Optimization

The websites that optimize for search engines attract more traffic than those without search engine optimization.

Google now uses an algorithm to rank websites based on more than 200 factors!

Most brands or businesses are not aware of those factors that can contribute to better ratings on Google or other search engines. 

Therefore, a website development consultant is the best option to deal with the challenges of implementing practices to improve website ratings as they are the expert in the field and are equipped with the knowledge and skills.

The consults help businesses optimize their website for search engines in accordance with the needs of their customers, which is why they can help businesses with:

  • Increasing website loading time
  • Making navigation faster
  • Removing black hat links
  • Incorporating the right keywords 
  • Making the website more responsive
  • Acquiring quality backlinks

Why Should You Consult Phillip W Marketing And What Makes Us Special?

There are so many website development consultants out there, which makes it really difficult for the clients to decide which can be the best. Let me tell you why we are the best fit for your business needs.

We have an excellent track record of providing website development consulting services to many happy and satisfied clients.

You can look at our testimonials to see how people find our services reliable, professional, and cost-effective. 

We provide consultation services to companies from every industry, with a profound understanding of their audiences, market challenges, and opportunities they can avail.

Our team possesses the required skills to translate your requirements into a workable product that will exceed your expectations. 

We maintain a long-term relationship with our clients, which is proof of our high-quality services, and offer them ongoing technical support and troubleshooting.

The website we design looks not only creative but is always aligned with the latest best practices of a great website.

We design websites that are highly optimized for search engines.

We have an SEO team that investigates each and every page for missing SEO elements and gives suggestions accordingly. 

We have expertise in all programming languages and we exactly know which technology suits which business requirements.

We give you the best services to meet your business requirements within your specific budget.

For this purpose, we limit the use of paid plug-ins and tools so that you don’t have to pay any extra charges for your website development. 

Our team of professionals makes sure all your requirements are well-understood and well-documented.

They keep revisiting the documents to make sure that none of the points was overlooked and that all your requirements have been fulfilled.

If you want to discuss your budget or other needs, we are always available to respond to your queries.

We look forward to working with you and help you grow your business.

Please feel free to contact us if you have any questions. 

Landing page vs Homepage: 3 Huge Differences

Landing page vs Homepage: 3 Huge Differences

Digital marketing is one of the benefits modern technology has brought for business owners worldwide. According to statistics, approximately two-thirds of small businesses use sites for online marketing. There are critical factors of a website that determine how much traffic the site converts. There are definitely a few major differences between landing page vs homepage. This short guide will help you determine the best way to use both. 

A landing page is a web page that acts as the website’s entry point, with the intent of translating the views to conversions. On the other hand, a homepage is the default page that serves as the introductory page for a site. It acts as a table of contents for the visitor. 

Both have different purposes, audiences, and functionality. Understanding the comparison between the two is vital as it helps you translate leads to conversions. To do that, you have to comprehend the key ways that the pages differ. 

Landing page vs. Homepage

landing page_vs_homepage_

Although a landing page might seem similar to a homepage, there are ways to tell the two apart. However, it is essential to utilize both for a more successful business website. 

  1. Your audience

This is the first difference between a landing and a home page. When it comes to the former, the viewer is already interested in your services or product. The viewers on your landing page are sure they are interested in what your business offers and have a high chance of converting to clients. 

Therefore, the audience for a landing page is a specific target demographic that is more likely to convert. 

For a home page, the audience gets a navigation tab and additional links related to the business. The goal is not only to convert but also to help your audience interact with your website and social media relevantly.

  1. The content 

It is prospective that a landing page and home page may share some information; a landing page usually has more explicit content. Successively, the information on the page should be in relevance to the paid search ads the viewer clicked. 

For instance, if you own a medical institution and potential client is interested in pediatric services, make a landing with content based on that exact department. The page will assure the viewer that those precise services are what they are after. 

Homepages attract organic traffic, which means you do not know what drove the viewers to your site. The content on the page is comprehensive and offers more than a particular product or service you are marketing. In a similar case of a medical institution, a homepage will have content on all the services offered. 

  1. Call-to-Action

Since a landing page has only one target; to pursue visitors to convert, it typically includes an appropriate CTA. A homepage may or may not have a call-to-action as its primary target is to be resourceful to the viewer.

Here are a few design strategies and tips to increase conversions for landing page vs homepage.

Every business owner needs a check-list on how to boost their landing and home pages productivity. Gladly, the list below is your go-to roster to increase conversion rates for your landing and homepage page alike.

  • Use an attention-grabbing headline
  • Include visual content 
  • Always start with the essential info
  • Take advantage of lists/bullets to mention the benefits of your product or service
  • Include social media references or proof
  • Use an unambiguous call-to-action
  • Keep distractions to a minimum

You should note that the answer to a successful and highly converting website is to test the site and always put your audience first.

In conclusion, every business owner or manager should get consistent customers using a reliable website. Call (424) 221 – 5742  or fill out the form below to have your website built by the best agency in the digital marketing industry. 

Contact Us & We'll Get Back to You in 24 Hours

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10 Website Revamp Tips & Best Practices for 2020

It’s freaking 2020, and getting a website up and running is easy that almost anyone can do it. But what is not easy is creating a perfect website. So you’re on the verge of a website revamp?

Even expert web designers and online marketers will tell you there’s no such thing as a perfect website, and that much is true.

Still, it doesn’t mean you can’t optimize your website design for functionality and give visitors some goddamn heart-warming cyberspace experiences.

Yes, website design matters. Did you know that it only takes 50 milliseconds, i.e., 0.05 seconds for visitors to form an opinion about your site and decide whether to browse further or leave?

The cyberspace is characterized by rash judgments and blink-of-an-eye decisions based on how visually appealing your website is.

Everyone is on the move. Therefore first impressions matter!

Website design also affects your credibility and conversions and marketers are all familiar with the following statistics: 9 in 10 Americans don’t trust brands with a poorly performing website.


In a SOASTA survey to determine the impact of CyberSpace experience on brand performance, 88% of 2,044 adult American respondents said they would not trust brands with poorly performing websites.

In fact, they confessed to harboring negative feelings about brands with a poorly-performing website: 75 % said they would be annoyed, 69% would be angered, 12 % would feel disrespected by slow-loading pages.

For businesses, what these statistics mean is that websites are more than just a bundle of related multimedia content under a single domain.

It’s your sales pitch, a presentation of the business idea, an invitation for internet users to take a look at your products and services.

How your website is designed, therefore, impacts your credibility and, thus, brand performance.

Websites can no longer rely on mental-stimulating content only; the design is key to capturing internet users. 

Otherwise, what is the use of having the best content if no one reads it because your website is inconvenient?

(By the way, this is the perfect time to mention…We design beautiful websites. It’s what we do. We can redesign yours too. Affordable prices, great customer service. We’re pretty awesome. Get in touch.)

 

The good news is, the advanced machine learning and sister-like technologies have made it easier to analyze internet user behaviors and come up with tips on how to improve their cyberspace experiences.

Different industries prefer different website designs.

But in 2020, there are a few standard rules you should follow to give your website the best appearance and functionality.

Here are the tips you should keep in mind when considering a website revamp:

1. Declutter the Homepage & Landing Pages to Revamp Your Website

Sure, for a blog post, you want to say much, and that’s okay because the information is the new currency.

But filling your landing pages and homepage with text is another matter altogether and it’s the surest way to scare internet users away. 

When it comes to the homepage and landing pages, just tell your story in a few words. Otherwise, internet users are going to feel like you are overselling.

2. Use Dynamic Landing Pages

Content vs. context marketing, know your internet marketing jargon, and the tools at your disposal to put the ideas at work.

When it comes to the internet business, content is king, but context is queen.

Content marketing generates lead by capitalizing on internet users’ needs for information and making that information available.

But context marketing makes use of consumer interests, hobbies, browsing platforms, etc. to serve content at the right time hence making it hard to ignore.

One of the ways to achieve context marketing is by use of dynamic landing pages that fine-tune the message displayed based on internet users browsing history.

According to a survey by periscope, adding this touch of personalization increases conversion rates by 9.2% (on desktop devices) and 25.2% (on mobile devices).

 3. Instead of Telling, Show 

What does it mean to hear that YouTube is the second most visited engine after Google?

It means that now more than ever, internet users are consuming graphical content more than text.

Among the 18-34 demographics, YouTube has outperformed cable networks. Videos and images are more engaging, memorable, and share friendly.

Videos also contain more content: Did you know that a 1-minute clip is equivalent to 1.8million words?

So, visitors have been bouncing off of your site after just a few seconds? Revamp your website by engaging them with graphical content instead and keep them for longer on your site.

For example, instead of just writing how your product works, use images, or shoot a video demonstrating the goddamn thing.

Graphics help internet users consume more content. Videos have been revealed to up conversion rates by about 86%. But keep in mind that not all graphics are created equal.

Here are the Do’s and Don’ts when it comes to website graphics:

Do’s and Don’ts on website graphics are upload easy-to-follow graphics that are short, helpful, and with a clear call to action.

Additionally, remember to make your graphics engine-friendly: Avoid excessive graphic library documents, keep videos shorter than 2 minutes, research your keywords, and include video transcripts tags and subtitles.

4. Revamp and Streamline the Navigation on Your Website

 Make your website navigable because, as I asked before, what is the use of having great content if no one reads it because your site is unnavigable?

The greatest design sin is making multiple browsing windows available but with no easy way to move back and forth between them.

Multiple pop-ups are annoying. The same is with ad-covered content

Search engines reward websites with reliable navigation and logical flow of content.

For easy navigation, put a logo on your homepage, and a structured menu in the header of the site. Search boxes on the homepage are great, too; they help users locate items quickly.

And don’t forget an easy-to-use map to give users a quick look at your site’s layout.

To help users move up and down a web page quickly, provide vertical navigation. But for a more clean and modern design, guided navigation is the way to go.

Guided navigation leads visitors to sections of the site by asking them questions and gauging intent from their answers.

 

5. Maintain a Logical Flow of Information

Ensure that content on the site is arranged clearly.

No one wants to spend time exhuming leads buried in the final paragraphs of blog posts.

Remember, it only takes 0.05 seconds for internet users to decide whether to proceed on your website or use the back button.

Most of these judgments are on how your site looks visually.

Simplicity and familiarity are vital, so stick to conventions and draw attention to sections of the webpage by applying color, contrast, spacing, and size to your work. 

Part of a successful website revamp is maintaining a clear information hierarchy by providing breadcrumbs that make it easy to navigate the pages’ XML tree.

Lastly, remember no one likes an ocean of continuous information, so use white pages to declutter and avoid overwhelming readers.

6. A Website Revamp Should Also Focus on Safeguarding User Data

Visitors love it when you show that you value their privacy.

The Facebook-Cambridge Analytica data scandal is 2 years behind us. However, we are still shocked at how the company we trusted with our information could breach that trust at such a significant level.

User data privacy is the current trend in online marketing and website design.

Avoid suspicious activities such as asking users to fill in a lot of forms on your site, malware-carrying phishing ads, etc. guarantee user privacy and data safety using SSL scrips on those lead forms.

You can even make yours a McAfee secure website.

7. Avoid Unwanted Pop-ups

Yes, we know you make money from ads, but must the ad cover the content? Must you also allow a sea of pop-up ads and unwanted redirects?

Come on, lovely, don’t be that guy.

Unwanted pop-ups and redirects that leave visitors confused on which page they were browsing are damn annoying.

Thank God for the back button, internet users won’t tolerate that.

8. Get Rid of Excessive Graphics, Redundant, Old and Irrelevant Pages

If you have been experiencing higher bounce rates than your competition, consider increasing your website speed.

Causes of slow-loading pages include broken links, heavy pages due to excessive graphic library documents: dense images and long videos, etc.

Fix these issues and transfer the website to HTTPS to reduce your bounce rate.

You can use image compression algorithms to encode dense images with fewer bits.

These will not only lead to fast-loading web pages but also make the image more shareable and more convenient to store.

 

9. Making Your Site Mobile-Friendly is a No Brainer for a Website Revamp.

Data from Alexa rankings show that 8 out of the top 10 highly performing websites are optimized for mobile platforms.

According to a 2018 survey from Statista, 52.2 percent of internet traffic comes from mobile devices.

That means more than half of internet users want their web pages served on mobile platforms, and the trend is only going to rise, so don’t lose on these numbers.

A mobile responsive site is vital for both user experience and SEO purposes.

57% of internet users say they won’t recommend a brand with a poorly designed mobile site to their friends.

And Google algorithms are designed to allocate 70 percent of the top page results to websites optimized for mobile platforms.

 10. Utilize the Fold Well

Above the fold is the top half of the front page of a website.

It used to be a publishers’ favorite spot on the website real estate.

They would cram content, ads, contacts, etc. above the fold because the idea was that no one scrolled below the fold anyway.

However, with the advent of mobile devices, users learned how to search brand information on their own, and scrolling became a habit.

You no longer have to cram information above the fold. But still, the top half of the front page is relevant. 

Here is where you do value proposition using headlines that appeal to the readers’ emotion and not just viral marketing gimmick.

Studies show a clear value proposition boosts conversion rates by 30%. But declutter and keep the headline minimalistic with a clear call to action.

The Take-Home? 

Okay, there you go lovelies, the internet world is freaking dynamic.

The technical fine-tunings that landed you on top of search results yesterday may not cut it today.

Search engine algorithms are now “perceptive,” so consider using the above tips to make your website functional and user-friendly. 

If your interested in building a beautiful website for your business but don’t want to worry about all the technical stuff, give us a call.

We love working with small to mid-sized businesses. Our prices are affordable and we offer great personalized customer service.

Call (424) 221 – 5742 or contact us using the form below. 

Contact us. We'll Get Back to You Within 24 Hours

Website Development Consultants: How to Hire the Best

In this growing age of technology, almost every business is facing tough competition. And hiring the right website development consultants can be a daunting task.  According to a rough estimate, nearly 380 new websites are launched every minute, which is a big number....

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Ultimate Guide to Hire the Best Freelance Web Designer in Los Angeles

Ultimate Guide to Hire the Best Freelance Web Designer in Los Angeles

Building a website is not easy. With the abundant do-it-yourself website builders on the market today, it seems like building a website from scratch is not all that hard. 

Well, it is. The amount of work that goes into creating the perfect website for your business is like having a second full-time job. Especially if you’re not a coder or skilled graphic designer. 

The good news is that it’s easy to find someone who is. 

There are thousands of skilled freelance web designers in Los Angeles. This guide will help you find the perfect one to build your dream website. In this guide, you will learn the difference between web designers and web developers. You’ll learn how to write a good job description to avoid costly revisions and time delays. And most important of all, you’ll learn how to judge if a web designer is good, even if they don’t have a portfolio. 

 

First of all, should you even hire a Freelance Web Designer or Web Developer?

There are plenty of drag and drop website builders that allow you to create a website in (seemingly) no time. So, why pay a web designer hundreds, sometimes thousands of dollars to do what you can do for $14.99 a month? 

Well, it depends on what your expectations are for your website. I’ll give you 5 reasons why you might want to reconsider this option. 

1. A Wix or Squarespace website sounds inviting but what you’re purchasing is a very limiting box. If you have any idea of how you want your website to look, you’re stuck dealing with whatever theme or templates they allow you to use.

2. Those template options are customizable, yes, but it takes a certain learning curve to try to get the most out of them. You’ll spend hours trying to figure out how to do something simple; like changing the color of your header, or integrate an email autoresponder to build a list of potential prospects. Ultimately you’ll be a little disappointed because it’ll never be exactly how you want it.

3. You don’t own your website. You pay rent, but you don’t ever really own it. There’s always the option to buy a domain name and they host the website, but the moment you stop paying the monthly charge, there goes your website. A site that a web designer/developer builds will always be yours. Hosting and domain names are the only charges.

4. The amount of time you’ll spend adding products, text, graphics, videos, creating multiple pages, building a contact form, and designing it to look the way you want could be days or even weeks before it’s fully functional. Then there’s the task of making sure everything works and there aren’t any bugs. You’re better off spending that time building your business.

5. Want to add analytics, or how about make sure your website is optimized for Google? Is it Mobile ready? How about page speed? Adding alt tags to images, custom colors or graphics, and countless other examples might require basic knowledge of coding and SEO (search engine optimization). A website developer is a skilled coder and if you find the right one, they’ll make sure your entire website is optimized to show up on Google.

These are just a few reasons why you should invest in a freelance web designer in Los Angeles. We use the word invest because that’s exactly what you should be doing. Investing in your website is creating an asset that will be a 24-hour salesman, build your brand, add a sense of authority in your field and be a functioning part of your business. 

 

What’s the difference between a Freelance Web Designer and a Web Developer?

freelance web designer los angeles

A website designer is someone who specializes in designing and/or building websites. 

Their skillset usually includes: 

  1. Creating a mockup of something you have in mind. (i.e taking your “vision” of how you want your website to look, and creating a digital representation.)
  2. Designing and building the entire website layout by placing images, text, and anything else where you want them.
  3. Some form of coding. Their skills can include some HTML and CSS but for the most part, they use code free website builders to create your website.

A web designer’s primary job is to find out what you want on a website, build a quick mock-up from that information and then build the website itself. Sometimes companies hire designers and developers so they can focus on just one aspect of the job. For example, a web design corporation will hire a web designer to build a beautiful image in photoshop or DreamWeaver, and then take that image to a developer who will then create the website using his specialization, coding. 

A freelance web designer can do it all, so to speak. But the thing to remember here is that most of the time, a web designer won’t be a master coder. They may be able to do small coding tasks, but building a website using nothing but HTML, CSS, and javascript is usually the job of a web developer. 

A web developer is someone who specializes in coding. They have skills and knowledge in the field of coding that allows them to create virtually any website because they do it all from “scratch”. These are engineers that don’t need a drag and drop website builder because they know how to code. They are the ones that build WordPress themes, plugins, or third party apps. Because of this specialized knowledge they can build complex functionality in websites and with the help of a designer they can build almost anything you can imagine. 

Most people hire a developer when they want a completely custom made website. With that said, hiring a developer also means hiring a designer which of course will double the cost of your website. 

 

How to Create a Job Description to Avoid Delays and Costly Revisions

 

One of the toughest problems to overcome when dealing with a project can be communication. When it comes to designing/building a website there should always be a clear direction. Here are a few ways to make sure your website gets built promptly and completely to your satisfaction. 

Know what you want.

That seems pretty self-explanatory, but there’s a lot more to it than you think. Be as detailed as possible when deciding how you want your website to look. Details such as where you want your logo to appear, what features you want above the fold, or how you want your content to be displayed, etc. A web designer needs to have a crystal clear starting point to fulfill your expectations. Creating a detailed list of how you want your website to look also eliminates the possibility of costly revisions and wasted time. Of course, you always have the option of telling a designer to just build a website, but that’s like telling an architect to just build you a house. 

Include samples of designs you like

If you’ve seen some website designs that catch your eye, make sure your web designer sees them as well. Anything from background images, font styles, to the placement of content will help your web designer understand your “taste”. 

Give a few examples of styles you don’t like.

Some people hate a minimalistic website design. Some people hate Magazine-style websites. Your freelance web designer should have a good idea of what design is more compatible with your company/brand but if you certain styles you hate, that is information he or she needs to know. 

Include a list of “must-haves” for your website.

An example of this would be something like, if you own a restaurant one of your “must-haves” might me a menu section on the website. If you run an affiliate site, an email capture/autoresponder may be an absolute necessity for you. Run through all the options that you have to have on your site and let your designer know so they can work that into the layout of the website.

Stay in communication and set a realistic time frame for completion.

One of the things we’re big on at Phillip W Marketing is staying in constant communication with our clients.  Everything from the initial discovery meeting, where we discuss the objective of your website, to design and development is done with constant one on one communication. By always being in contact with your web designer you are always aware of changes that might take place during the process. 

The process is always two ways. More than likely you will need to send content over to the designer. Your company logo, blog content, information regarding your business, hours of operation, graphics or pictures from your business are just some examples. There will always be content needed from you to make your website fully functional and if you are not in constant communication with your designer the process can slow down or stop completely. Because of the two way communication required as well as the actual construction of the website, designing and developing a professional custom website can take anywhere from 30 to 60 days. Anything sooner than this and you’re in danger of winding up with a poorly designed website that might not even be fully functional. 

Finally, let’s talk about what to look for in a good web designer. 

 

How to Find the Best Freelance Web Designer in Los Angeles

It’s already a pretty obvious approach to look at a web designer’s portfolio to judge whether or not they have the ability to complete your job. The problem is there might have been a lot going on behind the scenes that you will never know about unless you take a few additional steps. 

Ask them if they are willing to have a meeting.

One way to determine if a web designer is serious about a potential job is to see if they will take a meeting with you. We LOVE to take meetings with potential clients. It allows us to connect in a way that’s more personal than just a few emails. We call the first initial meeting the “Discovery Meeting”. There are two objectives at this meeting. One is to ascertain the scope of what the client is looking for and ask questions to help us better understand the client’s business. The other is to see if we are even able to achieve their expectations. Any web designer not willing to at least make a call via skype is not someone you want to work with. Remember it all starts with communication. 

How quickly do they follow up?

Again this deals with communication, but it also gives you an inside look at how the business relationship between you and the web designer will likely turn out. If it takes them days to send you a follow-up email then their priority is not you. This speaks to the dedication they show because they may have another full-time job to juggle with their freelance work as a web designer, however that’s not your problem. As the client, you have to know your project will be given the time and attention it deserves and that all starts with the first follow up email. By the way, after the first discovery meeting, we follow up with you in less than 24 hours. 

How well does the web designer understand the job?

Understanding the job is half the battle when it comes to web design. A good freelance web designer will ask the right questions and take notes to understand the job and the objective. A website can have many objectives and depending on what those are will determine the cost of the job, the time it takes to complete and if the designer even has the necessary skills to complete it. We do this in the form of another meeting or phone call with something called an S.O.W (scope of work). 

We take detailed notes from the client as we discuss everything the job entails, draft a Scope of Work document and send it to the client for review. This eliminates any misunderstandings and creates an environment of complete transparency.

Ask to see an example of previous work.

The last piece of advice is to check their previous work to see if they are up to the challenge of producing a professionally designed website. Most freelancers will have some previous work/portfolio, but if they don’t hold it against them. 

The reason could be a simple as this is their first actual project. Now while that might not necessarily be a bad thing, it should mean a significant difference in price vs a web designer who has a full portfolio. A less experienced web designer should be willing to come down on the price in exchange for referrals and an opportunity to add to their portfolio.

We are a new web design agency, and although we have previous web design experience, we are looking for new clients right now. Contact the best web designer in Los Angeles or call us now at (424) 221-5742. 

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