Search engine optimization (SEO) is an important element of creating a successful web presence and growing your business. SEO is part skill, part knowledge and there are no quick fixes or one-size-fits-all solutions. Finding affordable SEO services for a small business can be a challenge. This guide will teach you the basic needs of every business when it comes to SEO services.
The online business world is competitive and getting ultimately more competitive every day. To be able to consistently flourish on the internet you will need professional SEO services that consider every one of the factors that impact your business’s website.
From deciding on the best target keywords, to building an efficient linking strategy, to creating a robust set of page titles and image tags, to maintaining the frequent changes from Google, Bing, and other search engines.
The challenging and great thing about an effective SEO strategy is that it adds up to more than simply finding the right amount of backlinks.
In the current digital world, SEO is what pushes your business forward and can help you pull away from the online competition, which is the main objective. There are various SEO services that support start-ups and small businesses in growing and being successful on the market.
If you are also a sole proprietor or entrepreneur, then I strongly suggest you focus on the value of SEO services for your small business.
As SEO has evolved our services have continued to keep rate with the swift changes of the online world.
From the value of on-page content and business blogging to digital marketing, social media, internet marketing, and content marketing we know how the bits fit jointly and the actual impact it has on your business.
Search Engine Optimization (SEO) is exactly what can boost the odds of consumers finding your small business’s website via Google, Bing, Yahoo, and other major search engines.
Though the major player will always be Google.
Google has 3.5 BILLION searches every day. Every day.
That means that people are constantly searching for businesses just like yours on Google every day. That’s 100% free traffic that you could be utilizing for your business.
No amount of paid advertising can compare to the value of having your business website on Google. The key is making sure when potential customers search for a term related to your business on Google, your business comes up in the first 3 results.
SEO is not one process, but a superb amalgamation of varied procedures together. Therefore, SEO Services can’t be justified below a certain price.
So beware of the “cheap” SEO companies that offer amazing results and promise to rank your business in the top 3 results for little to no money.
These companies are 100% shady. At best they will use “black hat” techniques that will get your website banned on Google, and at worst they’ll take your money and run.
It really is wise to do in-depth research about any company that guarantees amazing results at a really cheap rate.
Understand that this is hard.
SEO is a practice that requires content creation, outreach (for backlinks), on-page optimization, page speed optimization, and various other techniques to get results.
And those results take time.
Sometimes anywhere from 3 to 12 months. Therefore, you can judge a company’s trustworthiness by how honest they are with results and the time it takes to achieve those results.
How Would Affordable SEO Services Help a Small Business? And How Much Does it Really Matter?
Search Engine Optimization is becoming an undeniable area of the larger world of digital marketing.
SEO is one particular area that has proven to be profitable for small and big companies alike.
This has given birth to a huge number of SEO organizations all over the world – from highly expensive multinational companies to customer-friendly smaller organizations, a whole lot of organizations nowadays are interested in providing SEO services.
This also goes back to our “blackhat” cheap SEO companies that guarantee to serve the goal of SEO but are neither trustworthy nor effective.
Well, every small company out there should desire one thing, to attract more and more customers to their business, therefore, increasing profits. To meet this end, SEO is one such technique that has been used thoroughly.
SEO, in essence, is the preferred method used to attract a ‘free’ traffic stream of potential customers to a business’s website.
But keep in mind that everybody else out there is endeavoring to do exactly the same. Not merely your business website, but all the business websites are in competition with yours to attain the highest amount of traffic per day.
Benefits of SEO Services for a Small Business
Virtually all companies have their official website nowadays, but the question is if the websites can be found on the various search engines like Google. If your website has poor SEO then you’ll never be found on Google, let alone for the target keyword your potential customer is searching for.
Therefore, if the web site has been well optimized, it has the following benefits:
- Establishes a long-term effective traffic source. (thousands of potential customers coming to your website every day)
- Effectively reduces the price tag on advertisements. (No need for paid advertising when you’re getting so much “free” traffic to your website on a daily basis.)
- It creates very strong brand awareness.
- You own a website that engages your customers and is user friendly.
Small Company SEO Services that Matter
First and foremost, I’d like to let you know that there are two critical areas of Search Engine Optimization: On-site (or On-page) SEO and Off-site (or Off-Page) SEO.
On-site or On-page SEO
On-site or on-page SEO refers to the entire optimization process inside the web site. Even if you prefer never to pay specific attention to the marketing of your site, make sure that at least the On-site part is correctly implemented. It is necessary. Find the main methods of on-page techniques are below:
- Keyword Research
- Meta Tags
- Image Optimization
Google’s main goal is to provide an answer to a searchers’ query. That means that your website should always be optimized to the target keyword that is related to your business or website.
For example, let’s say you have a roofing business, and after doing keyword research you realize your target keyword should be “best roofing business in Los Angeles”.
If this is your target keyword then you have to make sure your website page or blog post is optimized for Google to rank you in their search engine for the term “best roofing business in Los Angeles”.
For a more in-depth on-page optimization explanation give us a call. We’ll answer any questions you may have.
Off-site or Off-page SEO
This refers to the number of backlinks as well as the quality of the backlinks pointed to your website. A backlink is simply another website similar to your own that links back to your site.
So let’s stick with the roofing example.
If you wrote a blog post for your website called “10 reasons why we’re the best roofing business in Los Angeles” (target keyword remember?) and it was so great, other websites started linking to your post from their own website.
That’s called a backlink. And they are hard to come by, which is another reason why SEO companies charge so much.
Getting backlinks requires outreach, content creation, and most importantly time. This is such a huge part of SEO and so time-intensive that many SEO agencies outsource this for their clients.
Are These SEO Services ReallyWorking For My Small Business?
While SEO doesn’t provide easier-to-calculate ROI like that of paid search, you can measure almost anything with proper traffic monitoring and analytics.
The best course of action is always focusing on how certain actions are likely to affect performance and development and trust me they certainly will.
Any good SEO will likely aim at these improvements.
Businesses want to know and understand where they were, where they are, and where they’re moving in conditions of digital performance, specifically for SEO when they have a person/company that is being paid to execute on its behalf.
With that understanding, Phillip W Marketing provides consistent reporting and analytics. We send weekly reports to show that movement in the search results as well as logged documentation of everything that was done to improve the ranks.
It’s important that we are transparent in our work and communication is clear and flowing. Knowing what’s happening on a weekly basis to increase traffic to your business is essential to determine the effect it will have in the future.
How SEO Can Improve Your Visibility and What it Takes to Get to the 1st Page
Your business’s visibility skyrockets when potential customers search for terms related to your business and they find you on Google.
This is more commonly known as organic and natural traffic. Sometimes getting your business’s website to show up on the 1st page of any search engine takes a whole lot of dedicated time of optimizing your company’s website.
In addition, a lot of your competitors have been doing SEO for a long time and have gained the respect of Google and you are not going to beat them right away.
To get one the 1st page of Google for your chosen keyword requires a dedication to building your website on a constant basis. It requires quality content, backlinks, authority in your niche or business and time. Constant optimization and link building are just two reasons why you should choose a reliable and trustworthy SEO company to work with.
Below are a few reasons why it’s ideal and beneficial to use SEO services for your small business.
Local Businesses Are Positioned Online
With the help of search engines, approximately 80% of consumers look for products online.
If your company doesn’t have an online presence, you are essentially denying yourself the ability to be found by billions of users every day.
Simply being on the internet is insufficient. We see it all the time. Businesses create their first website and sit down waiting for the customers to come. That never works.
It’s because approximately 90% of consumers searching on the internet usually don’t go past the first page of search results. Which means just having a site won’t cut it.
SEO is vital for allowing your website to be found. Together with additional online marketing strategies and tools (i.e. blogging and social media marketing), it is quite powerful for ranking positions, brand awareness, and the future success of your business.
Among the primary reasons for creating a website is to increase and diversify your customer acquisition strategy.
Are you aware that businesses grow twice as fast with a website and the right online marketing strategies?
Using the implementation of SEO, you can boost your rankings which translate into more customers, leads, and sales via targeted online visits.
SEO is an excellent ROI. This is one of the most affordable tools that a small business can incorporate for his or her online marketing strategy. The investment of SEO is long term. If done right, building a blog post or web page and investing in SEO could return profits for your business for years to come.
Better Ranks Help Build Brand Awareness
Brand awareness is an excellent perk that is associated with your rankings in the various search engines.
This is beneficial because customers are more likely to trust a brand that appears in the top positions as opposed to those stuck on page 4 of the results.
High Converting Traffic is Generated
SEO is research-intensive while being a highly targeted process. Via keyword analysis, SEO can determine the type of customer your business needs to attract by optimizing your site for several keywords that are relevant to your business.
Keep in mind that some SEO experts tend to incorporate behavioral reasoning to discover keyword search intentions.
Consumers Use Smartphones More than Desktops
Each year the amount of traffic that is delivered to cellular devices (smartphones, tablets, etc.) is expected to exceed that which is delivered to desktop computers.
For this reason, there’s a number of local SEO techniques that are effective for mobile optimization.
Works with Social Media
Another huge factor in how Google ranks websites can be attributed to that company’s social media presence.
Social media marketing and SEO have a symbiotic relationship. The attractiveness of social marketing platforms is well suited for SEO, while SEO raises its visibility.
Your Competitors are Already Implementing SEO
Ignoring SEO is doing your business a disservice. It’s only allowing your competition to truly have an upper hand on you in the market. Especially in today’s climate. Organic and natural SEO is more important than it has ever been before and your competition knows this.
Your business definitively requires a plausible SEO strategy if you want online success.
Outranking Bigger Businesses
It is becoming more and more common for smaller businesses to outrank their much larger counterparts as a consequence of proper SEO implementation.
Know Your Rankings
Within the Google Search Console system, you can go to “Traffic.” After that, go to “Search Queries” to determine where your unique site is ranking for a certain keyword.
You will discover a ton of other tools that provide you with valuable SEO insights as well, such as SEMrush and AHREFs.
What to Look for in an SEO Company
Not all SEO experts are created equal. Although some follow guidelines and work hard to help your site rank high on the search engines, others may take the easy way out, using techniques that will eventually injury your site’s reputation and could even cause penalties.
If you’re considering selecting an SEO company to provide search engine marketing services for your business, there are many things that you might want to consider.
Here is what you should look for within an SEO company:
Recent Success – If you’d like to learn how successful and experienced an SEO company is, you could start by looking at their recent successes. Take a look at the company’s case studies and customer reviews to see how they have got helped businesses before.
Have they helped companies get on the first page of Google
Customized Services – Another important thing to consider when searching for an SEO company is whether or not they provide strategies that are personalized to the initial goals of your business.
With regards to SEO strategy, no two companies are the same.
You will need to ensure that you’re dealing with a corporation that has considered the time to get to know your industry and market and understand your business goals and budget.
Work Performed In-House – Another thing to consider is a company that performs almost all their SEO services in-house. Some SEO businesses will outsource their work to third-party SEO companies in order to spend less.
However, you never know who you’re getting to focus on your site and what their experience level is if they’re no longer working in-house with the business that you’ve chosen.
Stick with an SEO agency that performs their work in-house, so you know who’s working on your website and controlling day-to-day tasks.
These are only a few factors that you’ll want to consider whenever choosing SEO services for your small business.
Various other things you should consider is how long they have been around in business and what types of services they offer.
Our SEO services are specialized and tailored to your business goals. Our goal is to help your business reach its digital potential. Call us today for a free consultation and take the first step to get real customers to your website every single day.